With retail sales becoming increasingly online, the commission rates by marketplaces like Amazon and Flipkart are costing brands a large chunk of their profit margins. With commission rates as high as 20%, brands are increasingly looking for ways to reduce their dependency on marketplaces like Amazon for their sales.

Amazon has a lot of policies in place that prevent directing customers off of the marketplace and to your website.

However, it is possible to get direct purchases from your Amazon customers without breaking the rules. Take a look:

1. Bundle your products to encourage repeat sales

A bundle usually consists of complimentary items sold together as part of a set that typically cost less than purchasing the individual items separately. When thinking about creating a product bundle to sell on Amazon, the first thing to keep in mind is that bundles and multipacks are not the same!

For example, if you sell a hair shampoo that comes in six different fragrances, then you should not consider bundling six bottles of each kind together into its package. Instead, bundle 3 Bottles of a specific shampoo and one bottle of conditioner that goes along with the type of shampoo.

When your customer runs out of conditioner, they would want to buy this specific conditioner.

Limit to offering individual conditioners on your website instead of on Amazon. That way, the customer will have to purchase directly from your site when their conditioner runs out because the ones included in the bundle will not last forever.

2. Use product packaging to encourage website visits

One of the oldest market tricks that drive customers to your website is placing an insert or a card in the packaging delivered to the customer. Insert cards are the first thing your customers see when they open your product package so, it is essential to design your insert card effectively to deliver the most value.

Your Insert cards may be ignored if they are no more than a marketing message. To drive more customers make sure your insert cards deliver value like Discount Coupons, Style Guides, product and user manuals.

​Know how Syska brought its marketplace customer to its website using product packaging- Download case study.

3. Provide an incentive for website sales

Buyers nowadays go through an intensive research process before purchasing through any platform. The research includes reading customer reviews, checking through the brands' websites, and even taking a look at the brands' social media presence.

With so many touchpoints available, if you are looking to drive amazon traffic to your website, make sure to include special incentives for website sales in your marketing message across platforms.

Read this blog "6 effective ways you can bring your Amazon customers to your website" to know more ways that can help your business to increase their profit margins.