Salesforce Marketing Cloud certification program covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Salesforce Marketing platform. The main goal of the course is to make you a skilled Marketing Cloud professional —even if you have not worked in a marketing automation platform before. The Salesforce Marketing Cloud programis structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Salesforce Marketing platform. It will take over around 30 hours to complete, and will enable users to successfully begin executing marketing campaigns through Email Studio.