Small-, mid- and large-scale organizations of all kinds are being pushed to make better cost-effective marketing decisions as a result of the epidemic. Thus, with mail fulfillment companies, you have to make the best of your direct mail strategies as it has become an important part of many businesses' and organizations' marketing budgets. Unfortunately, direct mail is not cheap, and in these uncertain times, it's critical to stretch every marketing dollar as far as possible.

Whether you send direct mail on a weekly basis or are planning your first direct mail campaign, it's crucial to understand that postage or the cost of sending your email accounts for the bulk of your expenses.

Fortunately, if you deal with a direct mail fulfillment company, they know how to keep your postage and total expenditures to a minimum.

Companies who are running their own campaign must send their mailings first class. To send campaigns out as standard class, you'll need to get a bulk mail permission from the Post Office. The pricing and delivery times are the only differences between the two. First class mail takes 1-3 days to arrive, whereas regular mail takes 1-2 weeks; nevertheless, standard mail can save you a lot of money.

From postcards to letters to envelopes, here's a quick postage breakdown of the most basic direct mailers.

4x6 Postcards

When a campaign is administered in-house, 4x6 postcards with $0.36 first-class postage are required to be mailed out. There's no need to mail a 4x6 postcard in standard class at a slower rate.

If you hire a direct mail fulfillment company to handle your 4x6 postcard campaign, they may send them out for $0.285 apiece via first class mail. You'll save $0.075 on each postcard you send.

8.5x5.5 to 6x11 Postcards

The most widely used measure for postcard direct mail marketing is 8.5x5.5. Any postcard that is less than 6x11 will be charged the same postage. Businesses that mail their own postcards need to use first-class postage, which costs $0.55 each postcard.

You will pay $0.304 for standard class and $0.45 for first class postage. These rates apply if you outsource to a direct mail provider. You'll save $0.246 or $0.10 on each postage. Let's assume you send out 5,000 postcards. With standard class postage, a direct mail fulfillment company may save you $1,230.

So, contact Spectra today as your reliable mail fulfillment company to find the best ways for direct mail marketing.