So, you want to advertise on Google, but don't know how it all works and what's the deal with pay per click? It's pretty straight forward actually. Essentially, you are bidding on a keyword. Take, for example, the words "Thai visa". The two companies went to the Google home page and Google ads agency Gold Coast created a Google Ads account, this part is pretty easy. They get to enter the keywords they would most like to associate when they type in Google, again, this is not a problem.

For example, the Thaivisa forum would post in Thailand, the forum and maybe information, now Visa, which specializes in visas to Thailand, would post, say... Thailand, Visa and maybe... information. This is where pay-per-click bidding comes into play. The Visa issuing company will say they are willing to pay 30 cents if a potential customer clicks on their ad (all paid monthly, usually 30 days after the initial setup).

Thaivisa, on the other hand, will state that they are willing to pay 40 cents per click, which will now place their ads at the top of the list (ads that appear on the sidebar of the Google search page), unless of course the credit card company Visa, did not surpass them, but for the sake of illustration, let's say that they did not.

Now this does not mean that Thaivisa will always pay 40 cents, it means that until someone else bids 30 to 40 cents, it will pay 31 cents per click, however, if someone bids 45 cents per click, Thaivisa will have to pay 46 cents, 11 cents more, to get back to the top of the list!

However, they use a little Google trick: they often give recommendations on how much you should bet, and in the case of Chicago Injury Lawyers as of 2006, that could be $78.20 per click! It could potentially be a lot more than what you're willing to pay, I'm honestly not sure if that's the case.

1) How to increase the rate per word

or

2) Proposal of the maximum value that another bidder has per word

It should be remembered that Google values ​​some words much higher than others, for example, the keywords "Injury Lawyer" are much more expensive than the keywords "1963 Cherry Red Mustang convertible", total costs. And that brings me to my last point, keywords.

You have to be very smart about what keywords you choose, it's important not to go crazy with keywords, try to resist the temptation to create long lists of irrelevant, generic words. For example, if you run a car dealership, it might not be in your best interest to target the keyword "truck". The cost per click (CPC) for such a general keyword would be much higher compared to a more descriptive and relevant keyword such as "S-7232 Long Wheelbase Long Cab".

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