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Legionella testing kit

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Benefits of hiring a digital marketing agency

If you are considering working with a digital marketing agency but you are still not sure, in this post we are going to explain why you should do it and how it can help you.

Today, digital marketing is no longer an option for businesses; it has become a necessity. The Internet is vital part of our daily of life and our way of consuming. We buy more and more online and, before deciding to carry out any transaction, we consult the network for characteristics and opinions of other users about a certain product or service. Therefore, if you do not want your company to be left out of the new commercial system, you should opt, in case you have not already done so, for a digital strategy.

If you have any doubts, here are some reasons that will end up convincing you.

Digital marketing is both the present and the upcoming future
We are moving in a more digital and sophisticated environment than ever before. For example, 43% of Europeans already make purchases online from their mobile phones and the trend seems unstoppable. Internet advertising is essential.

The statistics show how digital marketing is the present and the future. According to data from the latest Annual Study of Advertising Investment in Digital Media, published by the IAB, investment in digital media grew by 15.1% in 2021. Conversely, advertising investment in daily press, Sunday newspapers and magazines fell, and TV advertising grew by only 1%.

Digital transformation is necessary

Digital transformation is deployed in two large areas of work: on the one hand, the training and adaptation of workers to the new digital processes, and on the other hand, the definition of an action strategy.

The first thing that a digital marketing agency will do is a digital transformation consultancy, which will determine the approach and the actions to be carried out within the strategy. It will also integrate the digital tools that best suit the company and the strategy.

Digital transformation is the great current challenge for companies, and for this reason, if you have not yet done it, it is essential that you hire a digital marketing agency.
A digital agency will help you take this step and, above all, to do it in a professional and non-traumatic way.

The benefits of inbound marketing

Inbound marketing is an effective and successful comprehensive digital marketing strategy, based on attracting customers to your brand, mainly through the creation of attractive and quality content.

Inbound marketing catches potential customers in the first stage of their purchase process, offering them content that is interesting to them. It then accompanies them by providing relevant content throughout the entire decision process until they finally become customers. Finally, it builds loyalty using the same strategy. Guess which one? Indeed, again, quality content.

Content marketing combined with SEO (Search Engine Optimization) make Inbound marketing a powerful methodology capable of generating 54% more leads (potential customers) than traditional marketing, and at a cost that is 62% lower (data from hubspot).

A digital marketing agency will develop your Inbound strategy so that you achieve lasting results over time and reinforce your brand image.

A winning digital marketing team

A digital marketing agency will put at your disposal the work of web programmers, graphic designers, SEO and social media advertising specialists, analysts and account executives used to working with a joint and focused vision.

Scalability

If you do not have an agency, you will be forced to expand your team and resources as the demands or needs of your business grow.

With a digital marketing agency, you will not have any restrictions in this regard, since you will be able to grow without having to expand your marketing team.

Measurable results

A digital marketing agency will help you determine your KPI (Key Performance Indicator) and know your ROI (Return On Investment), that is, the economic value generated by your marketing actions.

Measuring ROI is essential in online marketing strategies, because only then you can know its profitability and thus assess future investments based on the projects that have been most profitable.

Tools

Online marketing requires the use of different tools designed specifically for the management of certain tasks. Although there are many that include free versions or trial periods, the truth is that if you want to have the premium versions, which include the most interesting features, you will have to make a payment to acquire the ones that interest you.

A digital marketing strategy will use professional tools for SEO, advertising campaigns in Google Ads, keyword research, competitor analysis and the automation of numerous processes.

Acquiring tools on your own for the various tasks that your strategy would need would entail a high cost, especially if your company is small or medium. On the other hand, if you have a digital marketing agency, you make sure you always work with the most advanced tools.

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