In this article, we will share with you the process we follow to create awesome digital products and services (view).



Initial contact
Our first session with the client is extremely important; our team uses Design Thinking activities to get the most information from the project. We ask some questions like:
- What is the project´s goal? What do you hope to achieve?
- What are the success metrics? What are the risks of this project?
- Who would use the product? What might their needs be? What problems do they have and how do we solve them?
- What budget do you have for its implementation? What is the time expectation for the final delivery?
Discovery
In this phase, the essential thing is research. In case you don´t do it properly, you will have to come back and do it again. It provides us with information on the viability of the product for the business, it helps us to validate hypotheses about the problem or need to solve and to get to know the end users in more detail.
This phase may involve workshops, focus groups, interviews, surveys and evaluation of other platforms.

Definition
At this point it is possible to imagine the product as we know what functionalities it should have. Here, an MVP can be defined.
Understanding that we work under a hypothesis that will only be validated when the product is in the user hands, the best way to reduce risk is to prioritize the list of requirements that we have, initially implement only the most important and then iterate the product to add more and more functions.
With this fragment of vital functions, we can define elements such as information architecture and workflow, with the main objective of facilitating user access to each functionality and segment of information.
Prototyping and validation
Now we must validate the hypothesis! There are many ways to prototype, from sketching on paper, to using software to create simulations that are fairly close to the final product.
Interface design and implementation
Starting from the validated product, we begin the construction: we rely on the Scrum methodology to periodically generate fully functional deliverables, which are validated by both the client and the end users in our usability tests.
Start-up
It is an extension of the previous process, since each internal periodic delivery can be made public. At this stage, we make sure we have everything necessary for the correct access by the user. For example, in an app´s case, placing it in the App Store and Play Store is part of our tasks.

Measure and iterate
Even when the implementation is complete and we meet our objectives, the work with a digital product never ends, as the context changes and the business and the users have new needs.
That is why, after launching, we take care of carrying out usability tests and closely monitoring usage statistics, opening the way to areas for improvement in the product with this information.