Research Nester published a report titled “Sales Intelligence SoftwareMarket: Global Demand Analysis & Opportunity Outlook 2031” which delivers a detailed overview of the global sales intelligence software market in terms of market segmentation by deployment mode, component, enterprise size, application, end-user industry, and by region.
Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, and supply and demand risk, along with a detailed discussion of current and future market trends that are associated with the growth of the market.
The global sales intelligence software market is projected to grow at a CAGR of ~12% by attaining a robust revenue during the forecast period, i.e., 2022 – 2031. Factors such as,growing demand for advanced software to meet customer targets, and significant utilization in multiple industries such as, IT, BFSI, media & entertainment, e-commerce, and others are anticipated to propel the growth of the market during the forecast period. For instance, retail e-commerce sales were estimated to be about USD 4 trillion in 2021 worldwide. Additionally, by component, the global sales intelligence software market is segmented intosoftware and service. Out of these segments, the software segment is estimated to obtain anotable share in the market during the forecast period. The growth of the segment can be accounted to the rising adoption of sales intelligence software. The required natural language processing technology and analytical algorithms are constantly under development,which is helpful to interpret unorganized textual data.As of 2020, the total worth of the business intelligence and analytics software industry was anticipated to be around USD 20 billion.
Furthermore, the global sales intelligence software market, by region, is bifurcated into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region. Out of these regions, the market inthe North America region is estimated to grow at a noteworthy pace over the forecast period on the back of the presence of sales intelligence vendors in the region. As of 2022, the artificial intelligence industry was valued at approximately USD 20 billion in the region. Furthermore, the global sales intelligence market is also anticipated to grow rapidly in the Asia Pacific region over the forecast period. The growth of the market is attributed to the growing e-commerce and media & entertainment industries. In 2021, the worth of the media & entertainment industry was valued at USD 1.5 trillion in India. Such factors are anticipated to influence the growth of the market positively over the forecast period.
The research is global in nature and covers a detailed analysis of the market in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC [Finland, Sweden, Norway, Denmark], Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of the Middle East and Africa). In addition, analysis comprising market size, Y-O-Y growth & opportunity analysis, market players’ competitive study, investment opportunities, demand for future outlook, etc. have also been covered and displayed in the research report.
Developing Media & Entertainment Industryto Foster the Growth of the Market
The worth of the media & entertainment industry was projected to be over USD 2 trillion in 2021across the globe.
Growing utilization of all sorts of media has been observed in the past few decades. Electronic media has become a major online marketplace owing to the escalating inclination of the modern population toward it. In these circumstances, sales intelligence becomes very helpful to enrich the online sales strategy.Therefore, such factors are anticipated to propel the growth of the market during the forecast period.
However, the constant requirement for software maintenance is expected to operate as a key restraint to the growth of the globalsales intelligence software market over the forecast period.
This report also provides the existing competitive scenario of some of the key players in the global sales intelligence software market which includes company profiling ofZoho Corporation Pvt. Ltd., Yesware, Inc., ZoomInfo Technologies Inc., Oracle Corporation, Gryphon Networks Corp., APIHub, Inc., RingLead, Inc., Dun & Bradstreet, Inc., Zoho Corporation Private Limited, and HG Insights, Inc.The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials, and recent news and developments. On the whole, the report depicts a detailed overview of the global sales intelligence software market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching for possibilities, and other stakeholders to align their market-centric strategies according to the ongoing and expected trends in the future.