Your website is populated with so many services that sometimes it becomes a tad difficult for even Google to understand to whom it is intended. There, SEO comes to your rescue. It gives the website the desired direction and lets you earn a lot of revenue. However, some people think that creating a shining website is the ultimate goal. However, they are mistaken and might lead to the below-mentioned situation.

Digital Marketing Manager: Hi, how are you? How can we help you?

Customer: Hi there, We created a website long ago, but now it does not have similar traction and traffic, or we don't rank for the keywords that we used to be once, Or we are not just getting enough inquiries, or we want to improve our conversions, rankings.

Digital Marketing Manager: Ah! Can you please provide me with the URL of the website and I will call you back later on and suggest you.

Most of the businessmen are under the misconception that SEO is a band-aid that protects the business from outside adversaries. Though SEO is fundamentally important to elevate business success, only continuous efforts, paid search marketing, and social and inbound strategy can help you achieve digital marketing goals.

We have heard many times about the benefits of an SEO-friendly website, but what is it all about and what changes can we reiterate in the website designing process to generate the desired results? First things first, an SEO-friendly website ensures that Google crawler crawls on your web page to make sure it is visible. Unfortunately, not all websites are designed keeping this in mind model. Making an SEO-friendly site requires careful planning and a structured approach and for many businesses, it is complicated, and they don't know how to step ahead.

Hence, here we guide you on how Web Design Agency in India optimises your website for the greater good.

Keep the relevant domain names.

Most the businesses get struck with.com domains and are ready to pay huge for it. Remember, there are others in the kitty. Also, ensure that the domain name you select resonates with your services and redirects to a single canonical version of the website or sub domains that detail you about the services. Don't get fooled by thinking stuffing your domain name with keywords will help you rank high in the eyes of Google. It won't even help you succeed in your local business.

Web Hosting

The creative web development and website design company in India recommends you follow the web hosting rules. The common rule of thumb is to create a website with fast loading speed because a slow site translates into unsatisfied users.

CMS

The Content Management System that you select guarantees the business success. Word Press is a great option, but it is not the only one. It is certainly wired up in a way that Google understands the best, but it would be daft to say it is the best choice for all kinds of content. Just ensure that the CMS system you select should be apt for your business rather than the one you are familiar with.

Make the search engine crawl on your website.

The first step to making your website digitally omnipotent is understanding what you can do from it. Indexation is the right strategy, and the web design and website development services in India ensure that Google can read the page's content and its offering. Images, videos, and PDFs also need to be discovered and index able.

Navigation

Well, it might seem annoying and obvious advice to create a website that is easy to navigate. But what does it translates into? A well-navigated website is well structured, and has a complete URL and other components, like XML sitemaps that solidify each page of the website. Navigation is not limited to scrolling the menu on the top page. It is how you signpost the customers to reach the relevant part of the website. Navigation is a tool that raises awareness about your website and help search engines and customers friendly website. Consider your website as a big supermarket; like we see the signs to find out what we need similarly, your website should also provide direction to the visitors. For example, if the user searches for the services, they should land on that page. The signpost helps them to find the service as per their bespoke need. It can only be done by understanding the users and meeting their needs. The idea is not to let the users sway in the wrong direction because an ocean of competition is ahead of the users.

Other common problems that you might need to be aware of...

Apart from that, there are many potential hazards like content not understood by the search engine, orphaned content which can't be found, flash files, audio, video files, AJAX, frames or content split into other sub domains than folders. It can ac-cumulatively be a danger to website ranking and may make it standstill.

Winding it up

SEO and website designing goes hand in hand! If you wish to soar high in the rankings and March ahead of the competitors without breaking the bank, hire a professional web design company like Orimark Technology that can weave design for your website and let the visitors construe the services the way you want.