The latest report by IMARC Group, titled ‘Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,' offers a comprehensive analysis of the toys market share. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.

The global toys market size reached US$ 183.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 326.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032.

Toys are objects designed for play and amusement, typically aimed at children but enjoyed by individuals of all ages. These playthings come in a vast array of shapes, sizes, and materials, catering to diverse interests and developmental stages. From classic dolls and action figures to high-tech gadgets and educational games, toys stimulate imagination, creativity, and cognitive skills. They serve as tools for social interaction, fostering communication and cooperation among children during playtime.

Moreover, toys play a crucial role in physical development, encouraging movement, coordination, and motor skills refinement through active play. Beyond mere entertainment, toys often have educational value, teaching concepts such as shapes, colors, numbers, and problem-solving. In recent years, there has been a growing emphasis on toys that promote STEAM (science, technology, engineering, arts, and mathematics) learning, preparing children for the demands of the modern world.                    

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Market Trends:

Emerging innovations such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are driving the global market. Additionally, the increasing prevalence of digital devices among children has led to a rise in demand for tech-integrated toys that offer educational and entertainment value. Changing consumer preferences and lifestyle trends influence the toy market significantly. With a growing emphasis on sustainability and eco-consciousness, there is a rising demand for environmentally friendly toys manufactured from sustainable materials.

Moreover, the shift towards gender-neutral toys reflects changing societal norms and values, driving manufacturers to offer a more inclusive range of products. The expanding middle-class population in emerging markets fuels the demand for toys. As disposable incomes rise, parents are more willing to spend on toys that contribute to their children's cognitive development and overall well-being. This demographic shift towards urbanization and increased purchasing power creates lucrative opportunities for toy manufacturers to penetrate new markets and expand their customer base. Besides, the growing focus on health and wellness prompts the development of toys that promote physical activity, outdoor play, and social interaction.  

Explore Full Report with Table of Contents: https://www.imarcgroup.com/toys-market

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

• Clementoni Spa
• Funskool Ltd.
• Hasbro Inc.
• Lego A/S (Kirkbi A/S)
• Mattel Inc.
• Playmobil (Brandstätter Group)
• Pressman Toy Corporation (Goliath B.V.)
• Simba Dickie Group
• Spin Master
• Talicor Inc.
• Thinkfun Inc. (Ravensburger North America Inc.)
• Tomy Company Ltd

Explore Top Companies Blog by IMARC Group: https://www.imarcgroup.com/toy-companies-manufacturers

Toys Market Segmentation:

Our report has categorized the market based on region, product type, age group and sales channel.

Breakup by Product Type:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Breakup by Age Group:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

Breakup by Sales Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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