Zara targets generally young clients such as millennials. The target group wants affordable and trendy offers and we will discuss Zara 4p marketing analysis in brief. Most of the target audience is young women whereas men and children make up for 40% of its customer base. Zara offers seasonal cloths.

Get An Insight on Zara 4P Analysis

Zara is recognized as a clothing fashion brand. Although the emphasis is on current fashion trends and the affordability of the target audience, the items are often intended for the local culture and taste. Zara can respond to changing customers ' needs very rapidly. The company does not outsource its production process and thus controls completely the products it manufactures. Its only pre-sales position is to develop the latest trends.
Generally, new models are issued in the sales outlets within a period of two to four weeks. If there is no product sold in the stores, it is taken out of shops immediately. Zara has several problems to solve, the lack of seasonal variations being prominent among them.
Second, Zara needs to address and meet local people's cultural needs, which are a major challenge. Zara aims to serve local citizens by designing projects that combine modernism with local traditions.
Zara is an in-house brand with more than 7000 stores around the world. It also sells its products online in addition to stores. Although the brand has grown in terms of scope, it remains restricted to a particular market. Zara is unique, and one of its features is that it is a vertically integrated dealer. It is also an excellent brand. The true strength of Zara lies in their faith, something which can never be replaced by anything. One of its aspects is that young designers are recruited and trained to decide quickly.
Zara's pricing plan concentrates on the average shopper, just like Marks and Spencer case study analysis, who needs the latest trend at an affordable price. Zara rates are available for a customer base that is priced.

Wrap Up

While Zara is one of the market leaders in its sector, its marketing costs are significantly lower than the average fashion retailers. The brand is not as aggressively marketed as other brands on the market. For marketing, it depends on the word of the mouth. Since it has long been consistently providing a wide range of styles at affordable prices, its brand loyalty is very high. The pricing of products and their distribution was a promotional strategy for Zara.