Outsourced lead generation involves selecting a third party to manage the method of qualifying sales opportunities for your organization. Why do this when I previously have some salespeople on my team, a business owner might ask? The expertise of a third-party team can be more affordable in the long run than maintaining even one employee internally. Consider the training and mentoring time connected with any new sales team member—and the different office culture distractions that come into play—and remove that from the equation. A dedicated team of third-party experts can get the job done quickly with minimal training and investment. A quality outsources team can deliver results almost immediately, without the productivity challenges of a typical office environment.

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