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Outsourced lead generationtypically involves you hiring an external agency to prospect for you. These companies usually have an in-depth discussion around your target market, value proposition and will co-create collateral like email templates, call scripts, etc. They will then, on your behalf, reach out to your prospective clients either over emails, messages or phone calls. Typically at a pre-decided time in the sales funnel these leads would be transferred to your internal teams to take it forward.
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