Imagine you are looking for a local restaurant on Google where you can go and eat your favourite dish. You search for ‘’restaurants in (your locality)” on Google, and a list of search results will appear on the screen. You decide where you wish to go and eat from the list that opens up. This is an application of the principle of geo-targeting. But what is the meaning of geo-targeting, and what is its relevance in digital marketing? Let’s explore geo-targeting in detail in this blog post.

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