The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long time: that social media platforms are a joke, their valuations are based on imaginary users, and their integrity lies somewhere between Lucifer and that guy who eats people's faces in the movies.

For marketing consultants such as myself, recommending existing social…

How to Use Social networking to advertise a Brand name

The term social media marketing marketing and advertising refers to the marketing and advertising methods and strategies that make full use of social websites internet sites and Internet sites. These platforms are increasingly popular among the practitioners and researchers. Even though the dominant terms in academia are e-promoting and electronic-internet marketing, social networking promoting is developing in recognition. This…