One of the most significant metrics to analyze your website performance is “session in Google Analytics.”

When setting up a website, it is essential to prepare analysis methods to be able to measure your marketing efforts and website growth. Google Analytics is one of the best tools for analyzing and evaluating your web data.

Sessions in Google Analytics tell you everything you need to know when a visitor lands on and interacts with your website. Understanding what sessions are…

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The data, however, is of little or no use if it does not make sense to the audience. Numbers and percentages make sense when represented by data visualization. If you've looked at data in a spreadsheet and wondered what all the numbers mean, then you know how effective visualization is. Why spend hours in a boardroom reviewing a thirty-page report when all that information can be translated into a thirty-minute visual presentation?



Can you think of a career field that doesn't benefit… Continue

Pay-per-click (PPC) is an important digital marketing tool nowadays, helping you own “real estate” in the search engine results. Here’s an in-depth analysis of PPC to guide you.

What is PPC marketing?

Pay-per-click (PPC) is a powerful online marketing model that helps your business rank above the organic search results. It also helps to drive traffic…

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