Retail volume sales of breakfast cereals are set to see a solid uptick in growth in 2020, following several years of broadly negative growth trends. COVID-19 is the main factor in this trend. Demand for these products has been driven by a mix of virus-related factors including restrictions to foodservice operations where consumers might have eaten breakfast on the way to work, consumers choosing to work from home where possible to reduce their exposure to infection, and the closure of…

Breakfast cereals is expected to be unaffected by COVID-19, with similar retail volume and current value growth as in 2019. Though breakfast cereal brands are mainly imported, there was no disruptions to supply and shelves remained stocked in 2020. Breakfast cereals is a relatively small product area in Cameroon and is considered expensive and is beyond the means of most consumers.

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The consumption of breakfast cereals in Bolivia remains low compared to other countries in South America. One of the main limitations to breakfast cereals is its considerably high unit prices, meaning consumption is mainly attributed to the middle and upper classes. Nonetheless, current value sales are anticipated to rise noticeably thanks to the pandemic in 2020 overall. Although the target audience for breakfast cereals has remained small, consumption amongst this segment has increased due…

Breakfast cereals is anticipated to see a lower retail current value and volume growth rate in 2020 compared to the previous year. With home seclusion, Azerbaijani consumers have more time to have an elaborate, traditional breakfast at home with bread rather than breakfast cereals.

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Although sales of breakfast cereals are expected to remain relatively buoyant in 2020, COVID-19 presents serious problems for the category going forward. Ongoing economic hardship in Algeria has been worsened by COVID-19, with businesses closing for long periods and unemployment rising. The virus has also increased the contentious trade deficit in the country, since lower oil prices have hit the value of exports hard. Consequently, the government might be forced to introduce more import…

Retail volume sales of baked goods in Uzbekistan will decline slightly during 2020. As a result of COVID-19, some consumers baked more bread at home. Meanwhile, others traded down to cheaper types of bread. During the review period, retail value sales of packaged products overtook those of unpackaged offerings in leavened bread. While unpackaged products still dominate unleavened bread, packaged products will outperformed them in terms of retail current value sales growth during 2020. In the…

Baked goods is expected to see a lower retail volume and current value growth rate in 2020 compared to the previous year. During quarantine, with more time available, Ukrainian consumers took up baking bread, cakes and pastries at home. This was also in part due to a desire to avoid having to visit stores during the peak of the pandemic in the spring of 2020. In addition, consumers generally showed a tendency away from unpackaged baked goods, opting instead for packaged baked goods due to…

Retail volume sales in nearly all segments of baked goods are declined in the early months of 2020 as a result of the COVID-19 pandemic. Access to baked goods was limited by various pandemic-related restrictions, including curtailment of gatherings by consumers in markets; restrictions on movement, with a significant proportion of Tunisians avoiding commuting and working from home when they could; and reduced access—although not a ban—to bakeries and grocery retailers. Changing patterns…

After seeing solid growth for most of the review period, overall retail volume and current value sales of baked goods have contracted slightly in 2020. Nevertheless, performances have varied between categories, with sales in all packaged categories recording significant growth due to the impact of COVID-19, due to their perceived greater safety. In addition, online orders spiked during the COVID-19 pandemic, as consumers were advised to stay at home where possible to avoid contracting the…

Baked goods is anticipated to portray a slightly lower growth rate in 2020 compared to the previous year. In January 2020 the value added tax was lowered from 20% to 10% for some baked goods. This was an elaboration of the original list of products established during the review period. The amendment extends the tax cut to fresh bread and fresh pastries. These are products that are shipped to the retail store within 24 hours of being baked, 12 hours for bread. Meanwhile, a tax rate of 20%…

Retail volume sales of packaged baked goods were positively affected by the COVID-19 home seclusion measures in 2020. Packaged bread, which is a common breakfast food, benefitted from consumers having more sit-down breakfasts at home, whilst cakes and pastries was impacted in a mixed way. The products are frequently consumed in social situations, thus they benefitted from consumers socialising at home rather than in cafés and restaurants. However, they are also popular as on-the-go snacks,…

Whilst the economic impact of COVID-19 led to weakened sales for baked goods, consumers spending more time at home, due to working from home and school closures, helped to maintain positive sales for bread. The rising prices of wheat and as well as increasing transport and distribution costs (due to disruptions to imports) are also driving retail current value. As 90% of wheat used in bakery products in Nigeria is imported, manufacturers have experienced increased pricing pressure, leading…

The strict lockdown restrictions imposed by the government in New Zealand in response to the pandemic has brought about shifts in consumer lifestyles as foodservice closures encouraged local consumers to search for indulgent baked goods with which to treat themselves at home. Therefore, while baked goods through foodservice is set to record significant declines over 2020, particularly during Q2, retail demand for many baked goods including packaged pastries, packaged cakes, frozen baked…

Growth is retail current value sales of baked goods slowed slightly during 2020. Growth in retail current value sales of unpackaged pastries saw the most significant slowdown, with a reduction in impulse purchases due to COVID-19 restrictions on movement playing a role in this. Meanwhile, the fear of contagion is leading some consumers to switch from unpackaged pastries – which account for the bulk of retail current value sales in pastries – to packaged pastries, with growth in retail…

As a result of the global COVID-19 crisis, retail demand for products in baked goods is expected to increase in 2020 as bread is considered an essential product and consumers are eating more meals at home during COVID-19 home seclusion. For parents, especially, bread is an important product as it provides a quick and easy meal solution for their children whilst children could not attend school. As such, retail volume sales and retail current value sales in baked goods are expected to…

COVID-19 and the subsequent lockdown in quarter two of 2020 resulted in heightened consumer interest in being healthy in the medium/long term resulting in decreased demand for unpackaged leavened bread and unpackaged pastries due to hygiene concerns. Unpackaged leavened bread is by far the largest category in volume terms in baked goods in Hungary and has been in decline over the entire review period as consumers are becoming increasingly health-conscious and paying greater attention to…

In 2020, baked goods will be affected by the curfew restrictions imposed in Guatemala due to the COVID-19 pandemic. In fact, foodservice volume is expected to sharply decline in 2020 due to mandated closures of non-essential businesses, including horeca outlets, in correspondence with national lockdown restrictions. These outlets are expected to be closed for most of the year, while the country is working on loosening its lockdown requirements, hoping to end most of them by October 2020 if…

COVID-19 and the subsequent lockdown in quarter two of 2020 resulted in more Greek households spending time at home leading to many consumers kneading and baking their own bread; consequently, it was difficult to find yeast at grocery retailers during this period. Therefore, it is expected that the baked goods category will see a decline in retail value growth in 2020. Furthermore, due to hygiene concerns, it is likely that there will be decreased demand for all unpackaged baked good…

The rate of growth in retail volume sales of baked goods in Egypt will decelerate during 2020, as will the growth rate of retail current value sales, largely due to impact of COVID-19 restrictions on consumer confidence and the fact that consumers have been spending more time at home and thus making fewer impulse purchases. There was some panic buying during the early stages of the pandemic, but this was short lived. This increase in retail volume sales of baked goods will be more than…

In 2020, baked goods is expected to see slightly higher current value and retail volume growth than in the previous year. The most beneficial impact of COVID-19 was the shifting of eating occasions to the home in 2020. Due to lockdown restrictions that included nightly curfews and the closure of non-essential establishments, many locals’ lives were restricted to the home realm for a significant part of 2020. As a result, even the most reluctant cooks entered the kitchen with increasing…