"PPC advertising, or pay-per-click advertising, is a digital advertising model that allows advertisers to pay a fee each time a user clicks on one of their ads. These ads are typically displayed on search engine results pages (SERPs), social media platforms, or other websites, and can be targeted to specific audiences based on factors like location, demographics, interests, and behavior.

Advertisers bid on specific keywords or phrases that are relevant to their product or service, and…