Tea consumption in Romania still has a cultural barrier, with Romanians traditionally not being tea drinkers. Consumers of tea in the country are typically divided between those who drink tea occasionally for medicinal reasons, and those who are tea connoisseurs – with the latter being a smaller audience, thus resulting in a limited number of premium products. More often, the majority of tea is found in economy and mid-priced bands. With regards to tea being consumed for medicinal reasons,…

Poles are enthusiastic tea drinkers, with many stocking up early in the pandemic in order to ensure sufficient supplies for the lockdown period. This is set to benefit overall sales in 2020. Even black tea, consumption of which had been declining slightly at the end of the review period as many consumers opted for fruit/herbal and green teas which are perceived as healthier, is set to repair its losses to some degree in 2020, but again more because of stockpiling rather than any change in…

Growth in retail current value sales of tea will accelerate sharply to reach its highest level in nine years during 2020, while retail volume sales of tea will expand for the first time in six years. COVID-19 will be the main driver of this growth, as consumers are generally spending more time at home, with many now working from home. As a result, a lot of tea drinking has shifted from cafés and offices to the home, boosting retail volume sales at the expense of the on-trade and B2B sales.…

Growth in retail current value sales of tea will accelerate sharply to reach its highest level in nine years during 2020, while retail volume sales of tea will expand for the first time in six years. COVID-19 will be the main driver of this growth, as consumers are generally spending more time at home, with many now working from home. As a result, a lot of tea drinking has shifted from cafés and offices to the home, boosting retail volume sales at the expense of the on-trade and B2B sales.…

Tea is a far smaller part of hot drinks than coffee, and although the shutdown of foodservice outlets including cafés, bars and restaurants except for takeaway and home delivery in mid-March has almost halved volume sales into the channel in 2020, in actual volume terms this had a far smaller impact on hot drinks overall. Historically, foodservice consumption of tea is markedly less important than foodservice of coffee, and although the anticipated decline in 2020 will hit producers and…

Although tea saw solid total volume growth for most of the review period, declining sales have been seen in 2020, due to the impact of COVID-19. Foodservice outlets were temporarily closed during the year to try and stop the spread of the virus, and on reopening, restrictions on capacity were in place in most provinces due to social distancing. In addition, some consumers were reluctant to return for fear of contracting the virus, along with greater price-sensitivity due to the economic…

For the most part, tea consumption in Bulgaria is often associated with the treatment of cold or flu symptoms. Thus, it is not surprising that the heightened health awareness of consumers in the midst of the COVID-19 pandemic is driving a boost, albeit small, in both retail volume and value sales of tea in 2020. Prior to the pandemic, it was already common for Bulgarian consumers to visit specialised retailers to buy their fruit/herbal tea—the largest segment in the tea category—which they…

In response to the pandemic, the product areas within tea are expected to respond differently based on consumption habits that surround the product. For example, tea bags black and instant tea are anticipated to record declining volume growth rates in 2020 overall. As both are usually consumed during family and friend visits at home, self-isolation has severely impacted consumption. Although the Belarusian government has not imposed a lockdown, many consumers have decided to stay at home in…

Consumption volumes of tea in foodservice will show a heavy downturn in 2020. Tea is often drunk at social gatherings at restaurants and cafés in Azerbaijan, and these were banned for the period of quarantine. In turn, retail consumption will show appreciable growth, particularly in current retail value terms, driven by the fact that people have been at home much more often during the year. Black tea still accounts for the vast majority of retail volume sales. Tea bags will post further…

Demand for sports drinks came under pressure during 2020 as the category recorded very negative on-trade value growth and off-trade volume growth slowed down from what was seen in previous years of the review period. The most obvious influence on this was the COVID-19 pandemic, which led to the government of Vietnam imposing a nationwide quarantine lockdown between 28 March and 22 April. Under the rules of this lockdown, the majority of retailers were required to remain closed, with the…

Although sports drinks saw total volume growth for most of the review period, the rate of increase has accelerated in 2020. A factor that proved to support total volume sales of sports drinks during the pandemic was the main distribution channels in the category. Most sales are via the off-trade channel, which did not see a negative impact from COVID-19 restrictions. Whilst off-trade value growth has been higher than in previous years, on-trade sales have declined strongly. Because of…

Although sports drinks recorded a less negative performance than many other soft drinks categories in the Philippines during 2020, the category struggled to maintain the attention of consumers as consumption opportunities for the category were reduced to vanishing point. This was due mainly to the closure of all gymnasiums, sports clubs and fitness centres during the initial quarantine lockdown period and afterwards, with these types of facilities unable to operate between mid-March and…

Although sports drinks recorded a less negative performance than many other soft drinks categories in the Philippines during 2020, the category struggled to maintain the attention of consumers as consumption opportunities for the category were reduced to vanishing point. This was due mainly to the closure of all gymnasiums, sports clubs and fitness centres during the initial quarantine lockdown period and afterwards, with these types of facilities unable to operate between mid-March and…

Despite on-trade sales declining sharply as a result of cafés, bars and restaurants either being closed or operating under strict restrictions for much of the year, sports drinks has seen off-trade volumes stagnate in 2020. In part, this reflects the fact that sports drinks has not established a significant presence in foodservice channels and, therefore, there was limited opportunity for off-trade to absorb on-trade demand. Furthermore, in off-trade, sports drinks continues to suffer from…

Prior to the outbreak of COVID-19, sports drinks was one of the more dynamic areas of the relatively mature Spanish soft drinks market, with the category seeing growth supported by increasing consumer participation in sport and exercise underpinned by the general rise in health-awareness. As consumers engaged in regular physical activity they increasingly appreciated the need to rehydrate, with awareness bolstered by the marketing activity of sports drinks manufacturers. However, demand for…

In 2020, COVID-19 brought an end to the strong total volume and current value growth sports drinks had shown in the previous couple of years. With the closure of sports centres and gyms in an attempt to stop the spread of the virus, and with consumers’ reluctance to exercise outside of the home even on reopening, sports drinks has suffered a strong negative impact in both volume and current value terms in the on-trade channel in 2020. However, people have been undertaking exercise at home…

Volume and value off-trade growth for sports drinks is set to remain positive in 2020; however, it will be lower than in 2019, with consumers often using sports drinks for on-the-go occasions, or when working out at the gym. Sports drinks is closely associated with health and exercise in Mexico, and many leading beverage companies see sports drinks as a way to evolve and expand their portfolios. However, with consumers no longer working out in the gym, sports drinks growth is set to be lower…

Sales of sports drinks in 2020 have been hit quite badly in both the on- and off-trade on account of COVID-19. Although consumers have responded to the pandemic by rushing to buy products that are beneficial to their health such as juices and herbal teas, sports drinks has not benefited given that the category’s consumption is increasingly linked to being on the go or workouts/sporting activities. In the retail channel, sales have been adversely affected by the closure of gyms and sports…

Sports drinks has been the hardest hit category by the impact from COVID-19, with these products typically consumed during activities outside the home. Due to concerns around the potential spread of COVID-19 many sports activities were disrupted in 2020, especially team sports and group activities. Younger consumers are a key consumer base for sports drinks but due to concerns over COVID-19 many sports clubs and school sports activities were postponed during the spring and summer with this…

Gyms were hardest hit by the government COVID-19 lockdown restrictions and are among the last business to be reopened under the countries phased reopening plan which has impacted sales of sports drinks significantly. Gyms were the final on-trade outlets to be allowed to reopen on 8 July. However, volume sales of sports drinks have still increased in 2020, as consumers sought ways to stay fit outside the gym during the lockdown period, and returned to fitness regimes in the second half of the…