Outsourced lead generationtypically involves you hiring an external agency to prospect for you. These companies usually have an in-depth discussion around your target market, value proposition and will co-create collateral like email templates, call scripts, etc. They will then, on your behalf, reach out to your prospective clients either over emails, messages or phone calls. Typically at a pre-decided time in the…

Outsourced lead generation involves selecting a third party to manage the method of qualifying sales opportunities for your organization. Why do this when I previously have some salespeople on my team, a business owner might ask? The expertise of a third-party team can be more affordable in the long run than maintaining even one employee internally. Consider the training and mentoring time connected with any new…

Before you engage with B2B lead generation companies in India, there are a few things you need to consider. To start with, you need to closely evaluate the cost of each channel available to you. Inbound campaigns (online ad spends) might turn out to be more expensive than outbound efforts (cold calling, email, social selling). It might be a good idea to run multiple test campaigns across platforms and channels to arrive at the…