We’ve been doing B2B lead generation for modern SAAS based products in mid to large enterprises. As part of these projects, our work involved targeting senior profiles across functions such as Sales, Business Development, Administration, Human Resources etc. to open conversations. (For those who feel that it’s best to prospect ‘CEOs’, ‘CXOs’ instead of function heads, we’ll cover that in a later article)

While responses varied based on several factors including the size & maturity…

In one of our previous blog posts “5 things we learned while doing B2B sales lead generation”, we had mentioned how Start-ups have a disadvantage while doing outbound. They should do it nonetheless.

The key reasons stated were –

an unproven product,

a track record that barely exists,

a young founder –

All of these tend to scare buyers away. Maybe there are more reasons.

One of the more frequently asked questions on the blog post was: “What works in case of…