Unlike B2C companies, B2B saas based businesses have comparatively limited options when it comes to lead generation. B2B SAAS based lead generation can be broadly categorized into online and offline. Offline channels for B2B include participation in industry conferences, meetups, and publications in industry journals or mailers to industry associations. Google ad-spend has been the most popular…

Outsourced lead generation companies typically work with large databases. These could be either within created through scraping data online or purchasing existing online databases. Once the database is filtered based on your target segment, outsourced lead generation companies will proceed to make contact with your buyers either over email or over the phone. In terms of pricing models,…