Guide to Measuring Your Video Marketing Efforts

Businesses have various marketing channels, one of them being video marketing. Are there any metrics to measure the success of the strategy? Marketing is how companies drive sales, generate leads, and drum up brand awareness. Over 86% of businesses told Wyzowl that they use video marketing as part of their strategy. So how do you measure the success of your…

Develop a Successful Marketing Automation Strategy

Marketing is complex and there are many steps involved, especially with online marketing. So how do you simplify and make marketing easier? So how do you simplify everything? How do you make marketing easier? The answer is automation. We’ll break down what it is below, and how to develop marketing automation…

Best Video Advertising Trends for 2023

Marketers are pushing their brand advertising with more creative video content to make a difference. Are you prepared to catch the video advertising trends 2023? Nowadays, marketers are using short visual content to attract consumers. But the key to advertising lies in consistency and more engaging video content. Video advertisements are done through…

Martech Interview with Xun Wang on Technology Innovation

Businesses strive to make their presence in their target markets. In a Martech interview on technology innovation, Xum Wang shares light on Is there a technology that can support this effort? The rise of data technologies has enabled marketing software to be more efficient than ever. We are no longer constrained by only…

Martech Interview with Kevin Beales on Conversation intelligence

Sales management platforms are crucial for B2B success bringing convenience to buyers and sellers. In an Martech Interview on conversation intelligence shares views on How do market players address this need? To create customized experiences and content, sellers must be able to access the right learning and…

3 Shifts Advanced Marketers are making

Marketing is changing, and marketers need to stay ahead of the curve to retain customers and attract new ones. How can marketers advanced marketing strategies? Marketing is constantly changing, and marketers need to stay ahead of the curve if they want to retain existing customers and attract new ones. With an ever-moving target and escalating…

Strategies for Marketing During an Economic Downturn

Economic downturns are faced by marketers in every business and tackling them is a skill. Here are marketing strategies during an economic downturn. In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing. Building and maintaining a strong brand, engaging…

Digital Marketing Trends to Watch Out in 2023

Not all marketing changes are here to stay, just as not all fads are trends. What’s shaping the future of digital marketing? The market and consumer behavior have changed tremendously in the last few years. Marketing needs to consistently change to meet those demands, meanwhile ensuring the brand image reflects the same core values. Marketing is becoming more niche-focused by the day. But here are some…

Daily Practices of Data-Driven Marketers

In the absence of data, marketing is a stale interaction and businesses can lose invaluable opportunities. How can businesses leverage data to drive marketing efforts? Data-driven marketers are rising to the top for their focused and intentional use of data in strategy, analysis and execution. Gartner defines data-driven marketing as “the use of…

Martech Interview with Ali Fazal on Creator Management

In the creator economy for the next-gen brands, authenticity is everything. So how do you build authentic creator relationships? Taking the time to know your audience and gather the right insights in a Martech interview on Creator Management will help marketing succeed tremendously. The biggest view I have…

MarTech Interview with Deanna Ballew on Digital Experience

In an Martech interview on Digital Experience, Deanna Ballew shares views on how marketers need to find what can enhance digital customer experiences. Are there any solutions that make this easy? The most successful brands and organizations are those that understand the power of data to impact business…

Martech Interview with Lynn Tornabene on Data Strategy

Lynn highlights in an Martech interview on data strategy about how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions. An insights-informed approach is the only way to determine what’s best for your company. Looking at the buying journey as a…

How Shared Values Applies to Digital Media Industry

There is a shift happening in the wider business community. Organizations are focusing on “Shared Values.” How does it apply to the Digital Media industry? There is a shift happening in the wider business community. Organizations are changing their focus from charitable giving to “Shared Values.” Shared values to digital…

Creating successful campaign with the help of DSP

Programmatic advertising consists of buying and selling digital ad space. How can you create a successful campaign with the help of demand-side platform? We all have struggled with creating the first successful and profitable campaigns as advertisers, getting over many obstacles before reaching a successful and profitable one. Dive into this article to learn about them, so you can successfully create your first winning…

Martech expert unpacks the true cost of messy Customer Data

Customer data is the primary need for today's businesses for product personalization. How can this data be structured to derive value? If you know your customers so well, then why do you keep treating them like strangers? It’s a conundrum marketers, brands and retailers face every day – and a challenge they are desperate to solve. In its simplest form, the issue stems from the…

3 Ideas for Building a Better Loyalty Program

Building a better loyalty program is a goal that every organization should establish. How can businesses create and supercharge loyalty programs? Whether you have an existing program or are looking to create one. There’s no one place where customers expect personalized and real-time engagement more than Ideas for building loyalty…

Rewiring GTM strategy with Customer Success

GTM ensures you get to the right customers, but now revamp it to deliver delightful experiences; so your customers come back for more. Your company is focusing on a new product, new customer segment, or entering a new market altogether; GTM is the key. This article will elucidate the role customer success plays in your GTM strategy. Now,…

Martech Interview with JR Sherman on Event Marketing

JR Sherman highlights in an Martech interview on event marketing trends and why is it critical to prioritize event marketing in your martech stack. The level of customer commitment to engage in virtual or in-person content for hours or days offers unique insights into content preferences and purchasing cycles. RainFocus is an…

Martech Interview with Faisal Galaria on AR in Marketing

The AR industry is developing and evolving day by day, with constant innovations across the space. In an Martech Interview on AR in Marketing. What are the best use cases of Augmented Reality in Marketing? The core to creating engaging experiences in AR is not only the process of building something…

6 Sales Pipeline Metrics Every Business Should Track

Measuring your company’s pipeline metrics will help you track how well your teams perform. Which metrics can organizations rely on to track business success? Your business’ sales pipeline metrics shows every stage of the customer acquisition process – from when your customers are leads to when they become your repeat…