SEO and local SEO are both strategies that businesses can use to increase their online presence and visibility, but it is important for business owners to understand the key differences between the two.

SEO, or search engine optimization, focuses on making sure a website gets as many views as possible from organic (unpaid) sources such as Google. For example, if a person was looking for ""pizza New York City,"" an SEO campaign would work towards ensuring that a website about pizza in…