It didn’t happen overnight, but our sustained partnership continues to reach new heights." Like any business, we’ve had ups and downs in organic traffic, and have had to defend our work and budget to stakeholders multiple times. We succeeded by pointing out the long-term trends, not the quick wins. In this situation, the value of a link isn't just about SEO — it's about customers.

And if someone links to TWO of your competitors, they’re even more likely to link to you. Because Matt reached out to the right people , many people OFFERED to link to his guide. After all, who wants to link to a site made up of 100% product pages? That’s when Matt realized that he could use content to generate links to his ecommerce site. That said, whether you’re a white hat or black hat SEO, you do need to know the penalties that Google dishes out.

As for customer support, the company has a support team that is 24/7 available via link building strategies 2021 phone, online chat, and email. In addition, the service provided by FatJoe includes regularly informing its clients with comprehensive reports. Providing an easy-to-use control panel, the company organizes these reports as accessible through your panel. Likewise, a low price may not necessarily include poor quality service. For this reason, getting the most suitable service for you in terms of price/performance is the most logical thing you can do. Also, do not forget that the quality of the service to be provided to you and the communication between you and the company from which you will receive the service are important.

Here is a great example where experts shared their Google Shopping tips that earned 13 links. You will need to make sure you have already created great content that is worth being featured and reach out to suggest it for inclusion. Producing a piece of content that is even better than the original. Every day, journalists and content creators turn to these platforms to find sources for their articles.

It involves identifying content that’s relevant to your business and that has earned a lot of backlinks. We then create a unique piece of content that improves on that original piece of content. Through the use of digital PR, we will then reach out to all of the websites that were linking back to the original piece and get into contact with the appropriate decision makers. We will then request that they replace their old links to the original piece of content to new links to your new piece of content.

Part of getting inbound links is getting your content out to the masses. Including "Tweet This" or "Click to Tweet!" links for tweetable nuggets in your content will get people sharing your content socially more often. Strengthening your relationship with other webmasters will open the door for relevant inbound link requests when future opportunities arise, and make it more likely those requests don’t go ignored. Effective co-marketing doesn't have to be complicated or expensive, either. You can reach out to a similarly-sized brand in another space and pitch the project to them.

This content and link building strategy is so popular and valuable that it's one of the few recommended personally by the engineers at Google. Blogs have the unique ability to contribute fresh material on a consistent basis, generate conversations across the web, and earn listings and links from other blogs. Over the years, Google has actively penalized the rankings of websites who have attempted such overuse of these techniques — often referred to as over-optimization — in their link building. This stepped up a gear in 2012 with the first of many updates, which became known as Penguin. These updates targeted specific link building techniques and arguably changed link building forever.

That’s why many SEOs strive to acquire links from old pages with strong backlink profiles. A link from such a page is deemed to bring more value than a link from a newly-published page that doesn’t yet have any backlinks of its own. You “earn” links when other people link to the pages on your website without you having to ask them to do so. This obviously doesn’t happen unless you have something truly outstanding that other website owners would genuinely want to mention on their websites.