Do you want to increase the number of visitors to an event? Trust Instagram!

Whether you're planning a yoga class or a music festival , Instagram is a perfect place to promote your event .

Here are the top three reasons why you should promote your event on Instagram:

Reach your target audience . The Instagram community has over a billion active users. This means that your visitors are probably also active on the platform.
Connect with your visitors . Instagram has the highest engagement rate, which means your customers are ready to start a conversation with you.
Sell ​​the tickets for your event . According to one report , 83% of users discover new products and 79% of people search for more information after seeing an Instagram post.
However, simply sharing an Instagram post is not always enough to attract potential visitors. You need to improve the customer experience and help potential attendees understand what your event is about.

So how can you do that?

By writing a perfect Instagram caption that sparks curiosity and encourages people to learn more about your event.

Here are seven Instagram caption tips to help you increase traffic. Let's get started!

1. Keep it short and sweet
First things first: Instagram has a limit of 2,200 characters per caption.

While it can be tempting to write everything about your event, don't publish long texts. Instagram is a visual platform. Publishing long captions can discourage your followers.

To increase user engagement, keep your text short and sweet. To improve attendance at the event, your caption should answer the following questions:

What?
Why?
True?
When?
Do you want to tell more? Write a call to action that encourages your followers to learn more and include a clickable link to the event in your bio.

Tip : Read our guide to how to write the perfect event invites for more ideas on revealing important event details.

2. Share something valuable
Today, people organize and promote all kinds of events. It can be daunting for attendees to decide which event to attend.

If you want to stand out from other event organizers, you need to put your customers first and tell them why your event is worth attending. How? Share something valuable.

To make a long story short, let's look at an example below. This cooking school promotes courses and offers discounts to encourage people to attend all three days of a course.

It's no secret that people love discounts. And if your offer has a limited duration, your visitors will make a purchase decision faster.

But if you can't afford to discount, then you can look for other ideas that can deliver value to your audience.

Here are some more Instagram caption tips with ideas that can add value for your visitors:

Anticipate and answer your visitors' questions
List the benefits of your event
Publish the event program
Give away some tickets
Offer Referral Rewards
Once you've captured your audience's attention with valuable content, you can encourage people to learn more. You can also give them a good reason to buy in-app event tickets.

Get more - Free Event Ticketing System

3. Add a human touch
People are bombarded from all sides with branded content, paid ads and sponsored posts. Modern users don't trust companies. They crave authenticity. Event organizers also need to take steps to be authentic.

Why? Because customers want to do business with real people. Add a human touch to connect with your potential visitors.

Writing an Instagram caption is your chance to bring authenticity. To show a human element in your caption, include the following tactics:

Use simple words
Include emojis
Add some humor
When writing a caption, remember to keep your specific audience in mind to meet their expectations.

4. Use geotags and location hashtags
With a solid user base from all over the world, Instagram makes it easy for event organizers to reach potential attendees wherever they are. But if you want to increase the number of visitors to an event, you have to target people who live or work in your area.

Not only can these tags point to your event location, but they can also attract visitors interested in events in a specific area. So when writing a good caption, it's important to include geotags and location hashtags.

5. Tag other attendees or speakers
As interesting as your event is, it won't be worth much if no one is there. However, people may doubt whether your event is worthy of attention. Your job is to help them make a decision.

How? Tag other attendees or speakers. In fact, “ mirroring ” is a normal human behavior, so people are more likely to buy tickets to your event if their friends or family will be attending as well.

When writing a caption for your event, think about influencers who will attend your event and tag them. Check out how Nickolls & Perks do just that:

When you tag a speaker or influencer in your caption, you also give them a reason to share the post within their community. As a result, you provide word-of-mouth marketing for your event.

6. Add a powerful call to action
If your Instagram caption tells readers about your event, that's great. But if it motivates them to buy tickets, that's even better. It is a proven way to increase the number of visitors.

No matter how good your copy is, you should include a strong call-to-action (CTA), a short phrase that encourages people to take the desired action.

Here are several strong CTA examples for better attendance at the event:

Learn more
Buy now
Book directly
Buy tickets
What's more, you can keep your text short if you use a link to your event page in the bio and include a CTA encouraging followers to click it.

Try experimenting with different CTA copies to find what works best for your audience.

7. Split your caption
A good Instagram copy is easy to read and understand. And while you should aim for short sentences and simple words, you should also make your text scannable. How? Divide your caption into several paragraphs.