Event website design may not be the first priority on the vast list of responsibilities you have as an event organizer. Still, it should definitely be at the top somewhere.

Why? Because first impressions matter!

Imagine meeting someone for the first time. They will notice how you dress and judge you accordingly long before they have a chance to see the substance of your personality.

The design of an event website works the same way.

Your event may be an unforgettable experience, but your potential attendees will never discover it if your website looks shabby and difficult to navigate.

So in this guide we cover…

- Reasons why design matters
- The first thing visitors look at
- Tips for optimizing your website design
- Free Templates You Can Use
- Examples of excellent event websites

Why the design of your event website is important

The most important information your potential attendees need about your event is practical information such as what, when and where. But before they read that, they first see the design of the website.

1. First impressions

Studies show that you only have 10 seconds to make a good first impression. Nearly half of visitors think your website design is the deciding factor in whether or not they trust you.

Get More - Sell Tickets Online

2. User experience

Your website is there for your potential visitors and a good design leads to a good user experience. Half of all searches take place on a mobile . That's why mobile-friendly sites convert better.

3. Conversions

The main point of your website design is to sell your event and convert visitors into attendees . A well-designed and easy-to-use website with strong visual selling points does just that.

The anatomy of a great event website

One-page websites are extremely popular , as they contain all the relevant information in one easily accessible place: the homepage.

That's not to say you can't go deeper into it on other pages of your website. But don't count on visitors to see those pages if you can't pique their interest with the first page they see.

Eye-tracking studies show that most people tend to look at the following elements (in order):

- The main image or image for the event.
- Your company's logo and corporate identity.
- The menu or navigation area.
- Any large text with important information.
- The footer of the website with your contact details.

Tips and tricks for designing an event website

Now that you know why design and layout are important for your event website, it's time to look at specific tips you can use to design your own website.

1. Showcase your USPs

Whatever your unique selling point for the event, make sure it's center stage on your website. Show off the exotic location, the famous speakers or the happy testimonials of visitors from previous events.

2. Use Eye-Catching Images

There's no better way to show off your USPs than with visual proof. Real pictures of happy guests , great entertainment and beautiful surroundings are worth a thousand words.

3. Use Videos to Hold Their Attention

Videos make up the majority of all online traffic. Up to 84% of event organizers use video to promote their events. You know the saying: Moving pictures say more than a thousand pictures.

4. Use strong fonts

Fonts are just as important as part of your visual design as the layout, images, and videos. Use strong fonts that draw attendees' attention to important information about your event.

Event website design: Choose a unique font for the event title and clear fonts for important information.
Choose a unique font for the event title and clear fonts for important information.

5. Choose the right color scheme

Color is an important factor in consumer decisions. So your site's color scheme shouldn't just match your event and company logo; it must also take the attendees into account.

6. Make navigating easy

Think about how your website will look on different devices. Then try to make navigation as easy as possible. Go through the customer's journey yourself, so that you know whether it works well.

7. Make the design responsive

Most online traffic is mobile , so responsive website design is an absolute must. It's also important for your site's SEO, so there's every reason to focus on the mobile experience.

8. Make it easy to register or buy tickets

Finally, but most importantly, you need to make the registration run smoothly. Place a big button that says 'Register here' (or 'Buy tickets') and make the registration form short, simple and easy to fill out.