Value content has become almost mandatory for companies that want to achieve higher goals and provide better service to their customers. Its importance is such that 66% of B2B marketers who use blogs generate more leads, and organizations that blog receive 55% more visitors to their websites.
This is due to the fact that consumers are no longer satisfied with just knowing about the existence of a product or service. Today, they have the tools to find all the information they need to research a brand or company before purchasing.

Just as they are demanding in the information they expect to receive, they are also demanding in the way a company or brand will provide it to them. Therefore, it is vital that you know what is the best strategy to achieve it. This includes not only blog posts, but a whole structure of content that is useful for consumers' day-to-day life and that adapts to their requirements.


Content marketing is the type of marketing that focuses on creating, publishing, and distributing relevant content to your target audience for the purpose of attracting new customers in a non-intrusive way.

The most common components of the content marketing plan are:< h2/>
- An audience or buyer personas.
- Business goals and specific marketing objectives
- Design of tactics and channels to use
- Budget and human resources
- Production and distribution process
- Measurement of relevant indicators

Content marketing may seem like a lot of work to you, especially when compared to other marketing plans that offer immediate rewards, such as list buying, trade show marketing or pay-per-click (PPC), which allow you to rapidly obtain names and email addresses. However, it is proven that content marketing generates three times more leads than traditional strategies, and 72% of companies consider it an effective method to get increasing leads. In other words, the content marketing plan prepares companies to have a predictable, scalable and effective flow of leads.

Another advantage is that it is a less expensive strategy in the long term. Hiring the specialists who will bring your content strategy to life may seem expensive, but in a world where consumers review three to five pieces of content before contacting a company, it's an essential investment. In fact, 98% of marketers believe content marketing performance is worth the investment. Overall, lead generation can become six times less expensive.

Another benefit is that it increases brand recognition. When you offer real value to your audience, you listen to them, you are aware of what they need to solve their pain points and you give them the information they need, your brand becomes relevant. Brand recognition is not something tangible or that can be measured in concrete terms, but it is what makes brands transcend and become the first choice of consumers.

Content marketing is an opportunity to increase the recognition of your brand with a varied and timely content offer, coupled with strategies such as branded content, email marketing and even properly focused outbound strategies.

Also, content marketing can be the door to an inbound strategy that revolutionizes the way you see your business and marketing in general. A well-organized content strategy will lead you to see that customers are the center of your company, and that it is not enough to want to sell them a product at all costs.

Rather, you need to listen to them so that they freely come to you, that they have valuable interactions with your brand for their daily lives, and that you accompany them beyond the purchase moment.

This will not only lead you to generate more leads, increase your brand recognition or position yourself in a market, but it will make your business grow in the best way and last (even in difficult times).

Content marketing is great to generate relevant and really useful content. Its main goal is to make your offer relevant to the brand's audience and to provide them with useful and actionable information. Therefore, you must know this audience in depth through strategic tools such as buyer personas.

Generating web traffic is essential to achieve the sales objectives of a digital business. Content marketing focuses on attracting visitors. Also, if those visitors find the information they are looking for, they will stay longer on the site and may return to it again.

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