This is a very common question among merchants in every industry. They set their BigCommerce store up, follow every instruction provided to the letter, upload a few products with pictures and product descriptions, and then go to the SEO tools section. Unless you made terrible mistakes during the setup process, these tools almost always display optimistic numbers that put your mind at ease. So, why hire a BigCommerce SEO services agency?

Although BigCommerce markets itself as an easy-to-use and intuitive eCommerce platform, the truth is that most merchants out there settle for the default settings for their store. That means that, regardless of how many happy faces your stock SEO tools show, your store is not offering anything that might make Google pick it for search results.

That means you need to tweak the technical side of your website if you want to give it a chance at standing out from the crowd. However, there are several problems with that.

BigCommerce is Open Source
BigCommerce offers a wealth of nice-looking templates and plugins that will give your store a professional and clean look. However, if you want to give your visitors a unique and seamless shopping experience, you need to put your big boy pants on. Many of the customization options and SEO optimization tools require a deep understanding of how the source code works. You also need to constantly come up with creative integration solutions. This is the only way to guarantee that your nice-looking features do not cause problems or conflicts that drastically reduce your chances of ranking.

You Still Need an SEO Strategy
BigCommerce SEO services go beyond developing a functional and gorgeous website with a logical site structure and lightning-fast load speeds. You still need to offer your visitors relevant content and guide them through a clear-cut sales funnel. As a specialist in your industry, we are confident you know the ins and outs of your niche. However, creating engaging copy that is 100% optimized to rank and convert, is something that only a professional BigCommerce SEO services agency can accomplish.

You Can´t Become a Full-Time BigCommerce SEO Services Provider
We can safely assume that most merchants want to focus on selling their products and services, and offer great customer attention to their customers. That alone is a full-time job that requires both passion and dedication to what they like the most: their business. Digital marketing is also a full-time job that requires 100% commitment if you want to be any good at it. Additionally, it is never a one-man job. It requires a team of developers, marketers, copywriters, graphic designers, and project managers to be implemented effectively.

This means you need to make a choice: you either double as your own SEO and risk being outpaced by your competitors, ending up with less than stellar revenue. Or put your business in the hands of expert BigCommerce SEO experts who will make efficient use of your marketing budget to maximize organic traffic and conversion rates.

The choice is obvious. If you make up your mind, visit GeniusEcommerce.com and ask for a free eCommerce audit to start your path towards long-term success.