When it comes to any website builder service, you are bound to run into the age-old question: which theme offers the best SEO?

This is somewhat of a difficult question to answer because so much of search engine optimization has nothing to do with your theme. However if you want to start your Shopify SEO out on the right foot, the theme you select does have a part to play.

This short resource will give you some insight into what you need to think about when selecting your theme and why certain themes and eCommerce platforms are worse than others when it comes to ranking on Google and getting organic traffic.

Site Speed and User Friendliness
The theme of your Shopify store may heavily influence the overall speed and functionality of your website at its core. If you don’t plan on performing any customizations on your website, this means that whatever functionality the core theme has is what your users will have to rely on.

Well, some themes are less than efficient when it comes to user experience, to put it mildly. While creative license is welcome and no one likes a stale website, some theme developers get a little too artsy when it comes to the layout and functionality of the themes themselves. The end-result is a website that may be eye-catching, but underperforms when it comes to speed and basic navigation.

In eCommerce, there’s no room for misunderstanding or misdirection. You want your users to be able to find exactly what they are looking for with ease. If they have to think twice about what they are doing or if they feel lost for any reason, they are bound to leave your website. The same goes for the site speed. A poorly coded theme may look nice on the outside, but doesn’t do anything for the user from an experience standpoint. The end result is slow load times, which for most online shoppers is reason enough to turn away.

Shopify SEO doesn’t 100% depend on an expertly-coded theme, but it does help. This is why certain themes continue to get recommended year after year, in a pool where thousands are competing for accolades. Rather than trying to sift through all of these different themes in order to determine which might work best for your store, it’s much better to simply stick with one that is tried and tested. If you absolutely need additional or special functionality on top of a reliable core theme, this is when custom development comes in handy.

Want to Know Which Theme is Best For Shopify SEO?
If you need help with your Shopify SEO or want advice on the best theme for Shopify, Genius eCommerce® is where you want to look. Their SEO experts understand all of the different nuances that go into running a successful digital marketing campaign and will be able to put together a custom solution for your eCommerce store that will help get your business on track.