Cloud computing has emerged as a new trend of data collection in the business world. It not only makes the real-time data readily available on hands, but it is also easier to access the required data from any place. Understanding its benefits, nowadays, almost every business group is introducing cloud computing in its operations. Moving ahead, multiple organizations are even integrating their data to protect it from any misuse. It has taken data security to a new level.

The latest innovation in this series is the integration of Salesforce with Sage Business Cloud. Integration of these cloud-based software makes it easier for sales and accounting departments to access their data without any difficulty. The integration of both these software increases the potential of a business group.

Now the question arises, that what are benefits which business groups enjoy by integration of Salesforce and Sage Business Cloud? An answer to this question is given in the coming paragraphs.

1. Understanding the Customer Behaviour: The success of your business lies in how well you recognize your customer behaviour. Nobody can stop you from reaching the top if you succeed in this. The integration of Salesforce and Sage Business Cloud helps you in tracking the record of your customers from landing on your website to the time they spent on the website, and the items they searched for. Along with this, it also lets you track the record of items, and services acquired by them. In short, the combination helps you to track the complete history of your customer, which is necessary for building a long term relationship.

2. Availability of Real-Time Data: Often sales and accounting teams need real-time data to make necessary decisions and find ways to increase their productivity. Usually, the data recorded by the sales team is also recorded by the accounting team, due to this, there is a huge similarity in data recorded by both these departments. Sometimes the sales team wants to access the data recorded by the accounting department and vice-versa. In that situation integration of their data, helps them to access the required data at an ease.

3. Provides Clear Vision to Sales Team: Your sales team is an important part of your organization that helps to increase sales. Often the management expects them to increase their sales without understanding the customer behaviour. The integration of sage and salesforce provides a clear picture of your business to the sales team in understanding the exact position of sales.

4. Increases the Work Efficiency: Finally the last but not least, it is one of the most important benefits that organizations enjoy by the integration of Salesforce and Sage Business Cloud. The integration helps you in tracking the invoices sent to clients and the revenue collected from sales. Moving ahead, as the data recorded by the sales department is shared by the accounting department and vice-versa, it eliminates the time of accessing their data separately. This saved time can be used in other creative activities.

These are four magic tricks that you can apply to increase the efficiency of your organization.