As was the case in 2019, retail current value sales of baked goods will be flat during 2020. However, this does not imply that COVID-19 has not had any impact on demand – volume sales exhibited a small, but significant, decline. During the early stages of the pandemic, there was significant panic buying, as consumers feared a shortage of bread. Moreover, with restaurants closed for an extended period, consumers ate more bread and pastries at home. However, these drivers of growth in retail volum…

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Euromonitor International’s Baked Goods in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Content

KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a decline in retail volume sales of baked goods, as it has driven a resurgence in home baking
Artisanal bakeries make a comeback by focusing on quality

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With retail current value sales in decline, manufacturers have little incentive to innovate
RECOVERY AND OPPORTUNITIES
Packaged products will drive post-pandemic rebound

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Shift to packaged products will help to drive concentration in baked goods
Discounters could inject more price competition into bread

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