Lederle/Whitehall Laboratories is expected to maintain its fifth ranking position in consumer health and its leading positions in vitamins and dietary supplements, vitamins and multivitamins in Saudi Arabia thanks to the company’s popular global brands Centrum and Stresstabs. In addition, the company has heavily invested in advertising campaigns, primarily posters in doctors’ surgeries and chemists/pharmacies. Strong consumer loyalty to its brands has also assisted the company in its attempts to…

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

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Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table of Content

Strategic Direction

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Key Facts

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Summary 1 Lederle/Whitehall Laboratories: Key Facts

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