Wound care is a highly seasonal category in Germany, with sales greatly depending on the weather and time spent outside. Therefore, the emergence of COVID-19 and the subsequent lockdown had a marginally negative impact on demand for wound care in 2020. School and gym closures, and social distancing, which also resulted in fewer team sports as well as home seclusion, strongly featured in Germany up to the beginning of the summer. The pandemic resulted in fewer activities outside which influenced…

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Euromonitor International’s Wound Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
COVID-19 negatively impacts wound care

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Wound care firmly led by Beiersdorf
E-commerce holds relatively little appeal even in times of pandemic
RECOVERY AND OPPORTUNITIES

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Return to activities out of the home likely to lead to recovery for wound care
Various factors to support growth from ageing society to product upgrade
Further segmentation expected within German wound care

… continued

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