In this pandemic which has made us learn social distancing, telecommunication is the only way to stay connected. Every sector including family gatherings, office meetings, and the shopping industry saw the rise of digital transformation. In addition to that Covid-19 has influenced consumer behavior as well all over the world including the Middle East.

It has also covered the grey area where telecom companies have stepped forward to help individuals by launching various social initiatives providing them recognition in the region.With people confined indoors, many have decided to use their smartphones to entertain, educate and help themselves. As per the report by budde.com, telehealth and e-education have topped the list of the most used categories in the Middle East & hence Covid situation is a major turning point for Digital property existence and their User experience.
Surpassing 400 million mobile subscribers which are about 65% of the population in 2020, with the milestone to raise this number to 700 million by 2025 the Middle East is amongst the fastest growing market. Despite the slowdown due to COVID-19, it is said that operators in the region will invest about $70 billion in infrastructure rollouts in the coming years.

In the middle east region, the market is influenced by Saudi Telecom from Saudi Arabia, Etisalat Group from UAE, Ooredoo from Qatar, as per Forbes 'Top Telecommunication Companies in the Middle East' Saudi Telecom have topped the list with a Net profit of $2.9 Billion followed by Etisalat @ $2.6 Billion and Ooredoo @ $611 Million in 2020.It has also been seen that Saudi Telecom Company (STC) has also partnered with various solution providers like Cisco, Nokia to add 5g technology to their services.

During the pandemic, it was widely seen that companies were engaged with businesses and governments on initiatives to alleviate the impact of the pandemic on citizens. From discounts on data tariffs for educational & health sites to cash and equipment donations to hospitals and humanitarian causes, mobile operators and other industry players have supported the most vulnerable in society during the pandemic while also contributing to economic recovery efforts.

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