Earlier, elections were won based on the politician's image, created when they used to request votes in several areas. But now, everything has changed. Election campaigns and social media presence play a significant role for politicians in earning the trust and voices of the citizens. Election campaign management is a collective effort to influence and impact the decision-making process amongst a specified group.

Election campaigns allow citizens to choose representatives and parties wisely. Election management is a specialised system through which elections are prepared with speed, assurances, and credibility.

What are the responsibilities?

The responsibilities before and during an election campaign include:

• Staff recruitment.
• Designing banners, leaflets, and hoardings to maximise publicity.
• Managing social media for interacting with voters.
• Choosing a viable process to compile the election register.
• Effective and impactful ways to get unsure voters in your favour.
• Booth analysis.
• Curating efficient systems of evaluation for technologies and employees.
• Building a connection with all the voters.
• Managing stakeholders involved in organising elections.
• Effective communication with the citizens to understand your plan.
• Strategy formulation to take everyone along in the election.
• Usage of the voter list and targeting them based on age.
• Handling negative publicity through crisis communication.

Who is an election campaign manager?

They look after all the possible aspects of a political campaign. They need to work and handle all the volunteers effectively. The primary role includes:

• Developing election policies and rules
• Voter outreach
• Project management
• Marketing and advertising
• Booking candidates at public events
• Maintaining a positive media presence
• Raising funds for the election

An election campaign manager knows all the functions and ensures everyone achieves their job effectively.

Who is responsible for reporting to an election campaign manager?

A campaign manager may supervise all employees depending on the campaign size. These includes:

Director of communications: Controls all interactions between the campaign's communications team, the media, and the press.

Field Supervisor: Oversees the grassroot operations of a campaign. The field director creates a plan that outlines tasks to accomplish, like voter identification, persuasion, and turnout among target categories.

Field planners: They identify, persuade, and mobilise specific voters through a grassroot campaign that recruits, trains, and supervises volunteers.

Finance director: Develops and carries out a campaign's fundraising strategy.

Social media manager: They carry out methods for utilising social media channels to connect with target audiences.

Pollster: They oversee the campaign's focus groups and survey research, assess the findings, interpret their implications for the messaging, and strategise the campaign.

Treasurer, speech writer, policy consultants, and planners are among the many roles responsible for a successful election campaign. Running a campaign is complex and requires utmost preparation and understanding, which is only possible through election campaign management.