Magento is a web application for e-commerce sites. It is developed by a US private company, Varien Inc., in Culver City, California. It has been used to create online stores by more than 100,000 companies worldwide. Since its introduction, the platform's code has been downloaded more than 2.5 million times. In 2019, $155 billion worth of goods were sold through Magento-based systems. Two years ago, Magento represented 30% of the overall market.

Magento is highly customizable. It allows you to sell downloadable products, assign unlimited attributes, moderate product tags, and let customers post reviews. Besides the website, Magento is compatible with a number of sales channels including eBay and Amazon. The application also synchronizes inventory and prevents customers from buying items they do not have in stock. For a larger company, Magento is a good choice. However, it does require some technical skills to set it up.

As a result, Magento has the potential to scale. Its powerful inventory management system uses algorithms to calculate shipping costs and tax. It also enables businesses to offer unique purchasing experiences like an inventory site search or an instant purchase button. It is also compatible with many languages and currencies. magento agency 's advanced features enable it to scale to millions of customers without the need for additional tools and programs. Additionally, Magento automatically configures itself for SEO, ensuring that your website gets the most traffic from the most customers.

Before it became a popular ecommerce solution, Magento was still in its infancy. magento brighton hoped to launch its Internet shop with osCommerce CMS, but it was found to be too limited for the company's needs. To solve these problems, Roy Rubin created Magento. The project was originally named Bento CMS. The first public release was on August 31, 2007. The name was later changed to Magento and the logo was changed to reflect this.