You just launched your online store but so far you’re only seeing trickles of traffic coming in. Most of your conversions are still coming from word of mouth, family members, and social media posts. While this isn’t a bad thing in the short term, you know that it’s unsustainable and that to survive, your business is going to need a great deal more in terms of reliable traffic.

This is where BigCommerce SEO can make a significant impact in the terms of how your business performs. If you want to actually increase your traffic volume, you need to make sure you are hitting all the right points with the search engines and adhering to user experience best practices as outlined by Google.

It may be true that BigCommerce is now one of the leading eCommerce platforms and they have several features included that help when it comes to search engine optimization. The reality is though that if you want to rank, you have to think more technical and also consider the needs of your users.

The Importance of User Expectation for BigCommerce SEO
You should be designing your online store every step of the way with consideration toward your users before anything else. You want to make sure that your potential customers can easily navigate through your website to find what they need, and that they can answer any questions they may have using the resources you provide. If you are meeting user expectations, Google is going to notice this and see that your web content is optimized for the benefit of your users.

Ultimately, this is what will increase your Google rank relative to your industry or niche, and will raise the volume of your traffic significantly. If you are an online store trying to figure out how to “crack the code” of SEO, this is it. Catering to your users should be your number one priority, beyond technical SEO work. BigCommerce gives you the proper foundation to build a store that is optimized and that caters to your users, meeting expectations and helping to build your brand.

However, this can be daunting for store owners to take care of on their own, especially if they don’t have prior experience with SEO or web design and development in general. The truth is that if you want to make significant inroads toward increasing the volume and quality of your traffic, you need a team of BigCommerce SEO experts in your corner who know their way around the platform and can utilize it to its fullest extent to get you the results you need.

A Different Kind of SEO Agency
Genius eCommerce is an SEO agency that specializes in eCommerce, working exclusively with online stores to build their brand, increase traffic, and maximize conversions. They work hard to learn the specific needs of your business and apply technical SEO expertise to forge campaigns that consistently get results. They are a premier BigCommerce SEO agency that understands the importance of meeting user expectations and applying the latest techniques to your website in order to get it to perform its best.

Your SEO isn’t just going to magically come together and start working as you want it to. It takes time investment, a lot of research, and technical knowhow in order to run an SEO campaign these days, and that is especially true when you are talking about the world of eCommerce. Don’t leave the fate of your business to chance. If you want to increase the volume of your traffic and put your business on the road to success, you need an agency like Genius eCommerce. Get in touch with their team today and see what they can do for you.