Wordpress is an excellent platform for general purposes as well as eCommerce, as it is built from the ground up with SEO in mind and allows you a great deal of optimization and customization in terms of how your website behaves.

It can all be rather overwhelming if you don’t know what to focus on to improve your website’s rankings. Do you install a plugin that compresses images for improved site speed, or do you go through all of your old blogs and work on your internal linking? Wordpress SEO requires an awareness of what the search engines are looking for and how best you can serve your users if you intend on actually increasing your rankings.

If you want to cut through all the fluff and focus on what actually works, you should take stock of your website and analyze what you could do to improve how it informs and guides your users. If you are running an online store through WooCommerce, this is especially important. Your website needs to be optimized in such a way that it provides an amazing experience for your users that is trustworthy and authoritative enough to convert them into a sale.

In this sense, Wordpress SEO can become extremely technical. It’s not enough to pepper in a few keywords and call it a day. You need a comprehensive strategy that covers all of the most important aspects of search engine optimization, including site speed enhancements, navigation improvements, product and page descriptions written with user intent and searchability in mind, and smart backlinking that sends authority signals to your website.

It’s unlikely that you will be capable of making these kinds of SEO changes on your own, which is why you need an SEO agency that understands how to rank in Google and address user needs. For this level of technical knowledge and Wordpress skill, you need an agency like Genius eCommerce.

If you have an online store built on Wordpress and are trying to improve your ranking in the search engines, Genius eCommerce is the agency you need that can make a lasting impact on the performance of your website. Their sophisticated Wordpress SEO have been extensively refined, so they know how to get results. More importantly, they are an eCommerce SEO agency, which means they specialize in addressing the needs of online stores just like yours.

We all know how competitive the digital marketplace can be, with thousands of stores competing for the top spots in Google for the same or similar products. In order to edge out the competition and get your WooCommerce store to the top, you need an agency that has a deep understanding of eCommerce as well as search engine optimization, and can craft a campaign suited for driving more traffic specifically to your kind of website.

If this sounds like what your website needs to focus on, get in touch with Genius eCommerce today. Their team is ready to help bring success to your Wordpress store and help you get those sales you’re looking for.