SEO is a ‘long-term’ commitment: Too many businesses assume that SEO can easily be kicked up a notch with just the flip of ‘switch’. Even after investing a healthy budget for organic search, it is something that takes time. You have to be ready to invest not just money but time also if you truly want to make your SEO efforts successful. You, as a business owner, never want to put all of your eggs in one basket so allocate your digital efforts to other components as well. See, paid strategies like PPC campaigns and Facebook ads are easy to scale. But to reap the maximum benefits of SEO, you must spend the time needed.

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SEO should be built into other digital marketing components: While mapping out your digital marketing plans, it is necessary to think of your SEO strategies and goals. This will help you amplify your SEO with little to zero effort, apart from your creative thinking. One such effective ways to effectively put your business in front of your audience is through email marketing. As per the CEO of DirectMail – Shawn Burst, ‘Something as simple as including a link to a piece of valuable content on your website at the end of your message and encouraging social shares is something that can help you generate social signals and even earn links every time you mail, especially if you have a large list’.

SEO can boost your digital marketing results: When you look at the industry giants like Walmart, Amazon, etc., you will realize how powerful and effective SEO can be. When you search for anything particularly consumer products on Google, Amazon is more likely to be there showing relevant results. So, do not take SEO for granted.

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Focus more on the SEO metrics that truly matter: One of the biggest mistakes businesses make when it comes to SEO is that they focus more on the metrics i.e. keywords ranking, keywords search volume, etc. that pull the wool over your eyes the overall success. For instance, a keyword might have 100,000 of search volume monthly but only contribute to your business with only 5-6 conversions, while a keyword, on the other hand, having 500 search volume can also contribute with up to 30-50 conversions. Hence, it is not important if a keyword has a higher search volume can also have a higher conversion rate. When you understand this simple fact, you can focus on the SEO metrics that truly help your business and its revenue.