Today, we are witnessing the rise of a reputation economy in which social media and review sites have provided a more expansive space for exchanging information, including positive and negative reviews of products, services, and companies. All corporate leaders manage internal and external communications, including public, government, or media relations.
Before the rise of social media and smartphones, the role of corporate affairs officers relied heavily on traditional media. It gave professionals more control over a company’s reputation and overall presence in public. Now, you can share information globally that needs strategic handling and services 24x7. Here are the competencies:
Global business professionals
As a leader, you should understand the market, whether within the company or externally. With such a dynamic business environment and evolving influence, elite candidates possess better financial literacy and business sense. They also have a global perspective and are aware of the impact of global legislative, regulatory, and policy issues.
The environment is always changing, and information is constantly flowing. Learn the latest tools and adapt as it is an upper hand in staying on top of the market and keeping the brand one step ahead.
Interact with the marketing team and work alongside them to understand the process. You understand both angles and take an extra step to establish a strong relationship. Use each other’s strengths to create a comprehensive action plan to raise visibility, deliver a call to action, and promote the brand in public.
Creating political campaigns
Social media and politics are inseparable. Tweets and comments represent the modern-day public forum. Social media’s ability to break the news in real-time has transformed the way we absorb information. For creating an ideal election campaign strategy, engage and interact with the public through live videos. It is powerful for local politicians to address issues that do not reach mainstream news coverage.
Take a proactive approach against misinformation, including controversial comments and statements. Be responsible and recheck your sources before making potentially controversial claims. Nowadays, Presidential tweets have become a public record, and real-world consequences accompany a politician’s social presence.
How to manage social media?
Approach social media platforms tactfully. Facebook and Twitter are great tools for communicating with the public as well as run paid marketing advertisements. Since marketers and corporate affairs managers use it for their benefit, establish guidelines to manage and utilise the platforms to the highest capacity.
Managers must stay on top of their market and establish a strong team with clear internal communications. It includes building a relationship with other departments. Use tools to monitor and measure the impact of your communications programs, corporate reputation, and share information internally and externally.