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With so many responsibilities and duties involved at workplaces, people often juggle and multi-task for meeting project deadlines and pushing the unimportant ones at a later period. While this strategy may work for some of the tasks, it can lead to complication and problems during a crisis. It can occur at any point in time and cause significant changes to the company’s style and efficiency in providing services to its customers.
A well-formulated and regularly updated crisis communication planning system is required for ensuring the position of the organisation’s infrastructure to respond to a series of human-made and natural events. Right from floods and pandemics, to theft of medical data and lawsuits, there are many other forms of crises. Planning for all occasions is not possible, but with a systematic procedure of handling them, many organisations can save their reputations from getting eradicated.
A crisis is a sudden and unexpected event. If there is mismanagement, it can result in the decline of profits, increased litigation, job loss, decreased morale of employees, damage to reputation, decreased competitive strength, increased government interference and consumer activism, and lower trust in the company’s staff.
Crises can include natural disasters such as floods, tornadoes and blizzards to external disasters and medical emergencies, including fires, chemical exposures, and multiple victim accidents.
The elements of this plan are as follows:
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