A successful reputation management firm should offer in-depth training to ensure that the spokespersons should interact with the media constructively and effectively. 

Studies, as well as experts, note that in times of crisis, corporate houses with effective communication during crises can influence their brand. Some of the essential aspects of a workplace disaster is interacting during a tragedy. Effectively interacting with the internal stakeholders and external stakeholders like clients and with the media, is essential. 

It is vital to exchange accurate, timely and correct information during any crisis and emergency. The organisation needs to take the necessary measures to do so. Crisis communication planning is recommended to be an integral aspect of successful crisis management preparation. All companies should have a crisis management plan to mitigate issues created by inaccurate communications and ensure correct information gets received during an emergency. 

First and foremost, various communication mechanisms get developed using text messages and e-mail, the latest being WhatsApp groups. You may also use the assistance of social media sites for knowledge sharing. Establish a Facebook page where workers can get information notifications and have two-way contact. 

Getting reputation-building programs in effect shows you care for your employees and clients. Having a proper media communication plan is also critical. A good crisis communication strategy will allow support from the media, and hence joining hands will be comfortable. 

It is advisable recruiting a spokeswoman, who holds experience in communicating with the media, to ensure that all staff know who they are and how to direct them to the media. Training the spokesperson on right conduct is very critical, and they should be able to express faith when engaging with the media. 

An internal crisis management strategy would be to provide accurate, credible and consistent information to prevent inaccuracies and uncertainty. To do so, the message templates must be maintained to save time. 

The development of crisis communication planning after a catastrophe is vital. It is best to communicate the most crucial information as soon as possible. It is a safe idea to post information at regular intervals until the situation is under surveillance. 

Crisis management strategy for a company should include various ways of contacting key stakeholders. This may be via text messaging, e-mails, a business phone hotline with recorded messages and social media channels, and the website of the company. 

Good media coordination is critical if the crisis gets resolved. The right reputation management firm helps develop a clear communication strategy for the media.