Using various forms of market segmentation, you can target consumers based on specific features, develop more productive marketing strategies, and identify opportunities in your business. 

Market segmentation is the process whereby a target market is divided into smaller, more defined categories. Customers and viewers get segmented into groups that share common characteristics such as demographics, preferences, needs or location. 

Market segmentation is important because it makes it easier to concentrate on marketing efforts and resources on targeting the most desirable markets and attaining business objectives. It helps you get to know your clients, requirement from the market segment, and decide how your product or service will better serve those needs. It allows you to plan and incorporate enhanced marketing campaigns from top to bottom. 

• Create stronger marketing messages: You will create better marketing strategies when you know with whom you are communicating. You should avoid ambiguous, generic language which speaks to a broad audience. Instead, you can use direct messaging that appeals to your target audience's interests, preferences and specific characteristics.
  
  
• Identify the most successful marketing strategies: With hundreds of marketing strategies available, knowing what will attract your ideal audience can be hard. Using different forms of market segmentation will direct you towards the marketing approaches that work best. You will assess the best strategies and approaches to reach them because you know the market you are addressing.
  
  
• Distinguish your brand from competitors: It also helps you to stand out from rivals by being more precise about your value propositions and messaging. Rather of mixing in with other brands, you can distinguish the brand by concentrating on particular consumer needs and features.
  
  
• Plan hyper-targeted ads: You can target consumers on digital advertisement platforms by their age, place, purchasing habits, interests, and more. Once you identify your audience by using market segmentation, you know these general characteristics and can use them to create more successful, tailored digital ad campaigns.
  
  
• Attract quality leads: You attract the right people when your marketing messages are transparent, direct and focused. You bring in the perfect customers and are more likely to turn prospective clients into buyers.
  
  
• Recognise niche market opportunities: Niche marketing is the method of defining consumer segments and verticals with a broad audience that get represented in different ways. You can identify underserved niche markets when you segment your target market that you can create new products and services for.
  
  
• Stay focused: Market planning keeps the marketing and advertising targets on track. This is where preparedness planning comes into the picture. This helps you find potential marketing opportunities and eliminate distractions that take you away from the target market.