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Posted by Prajakta on April 26, 2024 at 8:26am 0 Comments 0 Likes
Posted by Prajakta on April 26, 2024 at 8:23am 0 Comments 0 Likes
Things can go wrong even in the most well-organised and well-prepared organisation. Samsung is the perfect example here. Mobile phones have exploded, passengers have been pulled down the aisle, and executives from production houses and big-screen stars have faced media criticism and enraged public opinion over the years. Such incidents jeopardise a brand's image and customer loyalty.
Such a situation necessitates the urgent involvement of public relations and legal departments. Only the seasoned know that the trick to surviving them is to enlist the assistance of a pollster as well. When it comes to directing market segmentation and targeting when brand equity and customer loyalty are on the line, nothing beats thorough analysis.
Your crisis management strategy should now involve four key moves:
The action plan, if done correctly, will crystallise the strategy and solution for overcoming these challenging times. Here are some more examples of how polls and public opinion research can aid in times of crisis:
You must trust public relations and crisis communication experts to put out crisis fires using their expertise and experience efficiently.
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