An active and conscious branding process allows you to shape your brand with intention and control. So many details go into creating a brand that a meticulous process is your best bet for managing them all. You don’t create an unforgettable brand image all at once—it’s done one deliberate step at a time.

A professional services brand is best understood as your firm’s reputation and it’s visibility in the marketplace. The strength of your brand can be measured as Reputation X Visibility.

It’s not always easy to see how the process of branding influences the success of a business. To understand that, it helps to keep the following in mind: if you want to define your brand with purpose, intention and awareness, then you need a planned approach.

Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases.

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