Real estate agents or brokers play a crucial role in finalising many successful property deals. The Indian real estate market is versatile and yet, competitive, especially for real estate agents.



To be successful in this market, it is important for all property brokers to understand consumer behavior and what kind of marketing innovation will help them to get more leads, to keep one’s business afloat.



The growth in real estate is also because of the recent increase in… Continue

Why should your prospects buy your product? If you aren’t sure what value your product offers and what the key features are, it’s impossible to convey these elements to your buyers. Additionally, selling the wrong product to your customer is a faux pas to avoid if you want happy returning buyers.



Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business… Continue

An active and conscious branding process allows you to shape your brand with intention and control. So many details go into creating a brand that a meticulous process is your best bet for managing them all. You don’t create an unforgettable brand image all at once—it’s done one deliberate step at a time.



A professional services brand is best understood as your firm’s reputation and it’s visibility in the marketplace. The strength of your brand can be measured as Reputation X… Continue

Focusing your attention on the key aspects of your business—such as corporate culture, your customer and, of course, your budget—can help start you on the right path before you’ve even made your first dollar.

This focus can make all the difference in how your business operates from day one and ensures you have all the imperative details covered so you don’t run into bigger issues down the line.

The customer’s pain. It seems to go without saying that you can’t have much of a…

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