Soft drinks saw two opposing forces in 2020. During the first and second quarters, sales of basic categories such as water and juice, and convenient products such as concentrates for consumption at home, especially in larger sizes of over one litre, were driven by stockpiling due consumer concerns regarding the pandemic. However, the peak of those positive drivers lasted for two months as consumers became aware that the crisis was likely to last longer than initially expected. Demand…

COVID-19 has caused overall soft drinks consumption in Brazil to decline sharply in 2020. This is primarily due to the economic fallout of the pandemic, with the erosion of purchasing power, a surge in unemployment and heightened uncertainty leading many Brazilians to reduce discretionary spending. At the same time, home seclusion and lockdown measures have greatly reduced opportunities for impulse purchases, which are traditionally a key driver of demand for soft drinks at the off-trade…

Lockdown and other virus containment measures during the COVID-19 pandemic have heavily impacted Belgium’s soft drinks industry. The closure of on-trade establishments and the cancellation of public events such as sporting events and music festivals has hit producers hard. On the other hand, soft drinks sales through off-trade channels have risen due to channel shifts as Belgian consumers initially stockpiled and then continued to buy more soft drinks for at-home consumption. However, the…

The Azerbaijani government moved to shorten foodservice opening hours on 22 March, before closing all foodservice outlets altogether on 29 March. Some outlets were permitted to reopen on 4 May, but these did not include those in the country’s biggest cities, Baku, Ganja, Sumgayit and Lankaran, where the rates of COVID-19 infection were still high. In practice this meant that approximately 90% of the on-trade remained closed throughout May. By June, all retail outlets - including grocery…

Due to the impact of the COVID-19 pandemic, there was a huge shift from foodservice to retail consumption of soft drinks in Argentina in 2020. Retail sales were also boosted by initial stockpiling at the start of the crisis. However, overall consumption was negatively affected by Argentina’s extensive three-month lockdown, ongoing financial crisis and rampant inflation, which have combined to result in lower purchasing power among middle and low income consumers. According to various…

2020 saw RTD tea witness declining total volume sales as the negative impact of the COVID-19 pandemic took its toll on on-trade demand. The main reason for the strong decline seen in on-trade sales of RTD tea during the year was the nationwide quarantine lockdown that was in place between 28 March and 22 April and which entailed the shutdown of the country’s entire consumer foodservice industry. While some consumer foodservice outlets continued to operate by offering takeaway and delivery…

After a year of decline in 2019, off-trade volume sales have returned to growth in 2020, along with higher off-trade current value growth. COVID-19 led to the closure of foodservice outlets and the implementation of stay-at-home orders in different states at different times of the year in order to prevent the spread of the virus, which led some sales to move off-trade. However, despite the return to off-trade growth, total sales of RTD tea have still experienced significant double-digit…

Prior to the onset of the COVID-19 pandemic, RTD tea was able to complete strongly with powder concentrates on the basis that it is a category of products that are far more convenient due to the absence of requirements to prepare the beverage before drinking. This made RTD tea the ideal choice for on-the-go consumption, giving it a major advantage over iced tea powder concentrates. However, the impact of COVID-19 pandemic has meant that there are now far fewer opportunities for impulse sales…

RTD tea has witnessed significant off-trade growth during the COVID-19 crisis as it has continued to benefit from being perceived as a healthy alternative to carbonates and juice-based drinks and has seen on-trade demand shift to off-trade channels as a result of the closure and restricted operations of bars, restaurants and cafés. Consumers’ interest in new flavours has also contributed to growth, with new variants containing lesser-known ingredients such as hibiscus, mate and matcha…

Although on-trade outlets had reopened by the summer months that tend to comprise the key period for RTD tea sales, the closure of foodservice outlets, subsequent restrictions on their operations and consumer concerns about health and economic issues have contributed to a marked decline in on-trade volumes during 2020. However, off-trade channels have effectively absorbed the relatively minor latent on-trade demand, enabling the category to maintain total volume growth during the year.…

In 2020, RTD tea has maintained a similar total volume decline compared with the previous couple of years. However, whilst off-trade volume sales have returned to growth, on-trade volume sales have seen a significant decline. The closure of most foodservice outlets by the government in the first half of the year in an attempt to halt the spread of COVID-19 negatively impacted the on-trade performance of RTD tea, as consumers were not able to go out to eat and drink. In addition, when outlets…

On-trade volume and value growth are both set to record a double-digit decline in 2020, with foodservice venues closed, or having to maintain COVID-19 restrictions throughout the year, dampening sales. In addition, a number of foodservice fast food brands often offer RTD tea as an alternative to carbonates in their meal deals and combinations. Therefore, the closure of these outlets in particular, negatively impacted sales of RTD tea.…

The sharp drop in on-trade performance in 2020 has been caused by government stay-at-home orders in response to the pandemic, as well as by more consumers substituting RTD tea with fresh tea or tea mixes, as well as buying RTD tea via retail to drink at home. To encourage on-trade consumption, some companies have taken interesting initiatives to market their products. For example, Fraser & Neave Teh Tarik Ori was promoted using a virtual event, the “Mamak Virtual Terbesar Teh Tarik Ori…

The sharp drop in on-trade performance in 2020 has been caused by government stay-at-home orders in response to the pandemic, as well as by more consumers substituting RTD tea with fresh tea or tea mixes, as well as buying RTD tea via retail to drink at home. To encourage on-trade consumption, some companies have taken interesting initiatives to market their products. For example, Fraser & Neave Teh Tarik Ori was promoted using a virtual event, the “Mamak Virtual Terbesar Teh Tarik Ori…

Still RTD tea accounts for most sales within the category, with these products being popular option among busy commuters, students and other consumers looking for a convenient on-the-go drinks option. As such, COVID-19 has dealt a heavy blow to sales in 2020 with consumers spending more time at home and thereby reducing the number of consumption occasions. With many consumers working for home the demand for RTD tea has fallen with employees having the time and facilities to make a cup of tea…

A higher proportion of RTD tea products are sold via e-commerce than other channels due to the relatively limited nature of the distribution footprint. In 2020, online sales grew even more popular, as more consumers resorted to online shopping so as to avoid spreading and catching the virus. RTD tea is a relatively recent addition to the Irish marketplace and although it’s growing exponentially in popularity, its presence remains limited compared to traditional teas.

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RTD tea, which is the most popular soft drinks choice after bottled water, has experienced on-trade and off-trade challenges during the COVID-19 pandemic. Foodservice outlet closures, including independent outlets such as warung bakso and warung padang, as a result of social distancing measures have had a considerably negative impact on volume sales of this category, as it is a drink that is commonly consumed in foodservice and one which over the review period had recorded healthy growth…

RTD tea, which is the most popular soft drinks choice after bottled water, has experienced on-trade and off-trade challenges during the COVID-19 pandemic. Foodservice outlet closures, including independent outlets such as warung bakso and warung padang, as a result of social distancing measures have had a considerably negative impact on volume sales of this category, as it is a drink that is commonly consumed in foodservice and one which over the review period had recorded healthy growth…

Off-trade sales were positively affected by stockpiling and a general increase in demand during the pandemic. However, impulse products designed for on-the-go consumption faced major challenges due to the lockdown. This led to difficulties for small formats, in particular, as the Coronavirus (COVID-19) lockdown and associated travel restrictions reduced on-the-go consumption occasions. While RTD tea saw a spike in growth, the pandemic presented challenges for RTD tea in convenience and…

Retail sales of RTD tea experienced a major slowdown over the course of 2020 as pressure came on demand due to the COVID-19 pandemic. Specifically, the quarantine lockdown that was in effect for several weeks from the middle of March and the strict adherence to the principles of home seclusion and social distancing significantly reduced consumption occasions for the category. RTD tea is a type of soft drink that is often bought as an impulse purchase for on-the-go consumption and this meant…