the best being that companies generate a higher ROI from organic traffic than any other traffic source. The key to profitable SEO is to optimize your website and online content to attract high-quality traffic. This is done by strategically targeting sales-friendly queries and writing with conversions in mind.

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For example, Instagram has been rolling out a checkout feature that allows users to make purchases without ever leaving the app. They also offer Instagram Shopping, which provides brands the ability to add tags to posts that link directly to product pages on their site. (See! That website’s already coming in handy.)

But even if you can’t take advantage of social media shopping features or don’t have an eCommerce-capable site, you can easily generate sales through online brand…

Your customers (and their cats) are online. So the first step to reaching them is to get online, build an online presence, and engage them online. Emphasis on the word “online.” See a theme forming here? If you’re digitizing your business than it’s important to realize that your brand’s website cant just be an afterthought or a placeholder for your online presence – it needs to be a full-blown digital marketing hub in and of itself.

Webrooming is the consumer practice of researching…

We mean creating, updating, and optimizing your Google My Business account for selling. (While you’re at it do the same for Bing Places. According to Wordstream, nearly half the US uses Bing. Crazy, right?) For complete SME digitization, understanding how these platforms are crucial for small businesses is key to long-term growth.

Having a well-rounded Google My Business account is a must for locally-focused businesses, but it’s equally as important for non-localized brands as…