We mean creating, updating, and optimizing your Google My Business account for selling. (While you’re at it do the same for Bing Places. According to Wordstream, nearly half the US uses Bing. Crazy, right?) For complete SME digitization, understanding how these platforms are crucial for small businesses is key to long-term growth.

Having a well-rounded Google My Business account is a must for locally-focused businesses, but it’s equally as important for non-localized brands as well.

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What’s more, GMB has a lot of great ways to funnel your customers into making a conversion. One of the best (and most underrated) is its posting feature. Through it you can share offers, announcements, news, and products directly on SERP, using calls-to-action and retargeting.

But even if you don’t have the immediate funds available to build the world’s greatest website, there’s no reason why you can’t build the world’s greatest social media presence. If done right, you can learn how to digitize your business with social strategies.

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Heck, it’s how Poo-Pourri, the Arab Spring, and Justin Bieber got their start. If social media is good enough for the Biebs, it’s good enough for you.

Best of all, creating a social media account is totally free. Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, it’s all yours for the taking. Except Google+. That no longer exists. If you still have a Google+ button on your website, please remove it. (If you still have a MySpace button on your website, call us immediately.)