One of the most effective lessons business owners learned during the Covid-19 pandemic is that external events can make or break your business. Unfortunately, no one was able to predict the lockdown. In fact, nothing like it ever happened before.

So, it is only natural that some companies capitalized on the whole stay-at-home situation; companies such as DoorDash, Netflix, Zoom, Microsoft, and Amazon came out as winners from the entire pandemic. However, on the other hand, some experienced the full force of the lockdown and weren't able to survive, let alone thrive.

If you're an entrepreneur looking to launch a new business venture or an already established business owner, you must not forget that there will be a few bumps and turns along the pathway to business success.

Entrepreneurship and failure go hand in hand. But, like everything else in life, it provides us with invaluable experiences, allowing us the opportunity to learn from our past mistakes. After all, your first attempt at something, in this instance, business ownership, might not always be successful.

Yet, there are a few ways you can make your business fail-proof to ensure that you weather the storm during an economic downturn or other external issues. So, without further ado, some of these ways are listed down below.

1. Remain well prepared.

It is a well-known fact that preparation is the key to starting a successful business. So, instead of focusing on your business’s backend first, you must focus on its front end (sales, marketing, SEO, etc.). Moreover, sometimes it makes perfect sense to employ the help of a professional to handle backend services such as logistics and business management.

Moreover, you can hire a business manager who holds an online master’s in business to manage the day-to-day operations of your business. Or, you can partner up with logistics companies such as Shopify or Amazon to tackle your order fulfillment requirements.

Furthermore, you can also prepare in the form of waitlist campaigns and presales. After all, in today’s challenging business environment, presales will drastically increase your business’s chances of success. Take the example of Tesla. This company already has tons of demand well ahead of any new product or service launch. So, if premarketing is something you want to work on, build on that to increase your business’s demand.

2. Develop a plan and business model.

Everybody knows that Elon Musk, the owner of Tesla, just didn’t wake up one day and say to himself that he wanted to start an electric vehicle company.

In fact, he developed a solid game plan and roadmap well before the company came into being – he created a business plan way back in 2006, which was well before the launch of the first generation Telsa Model S P100D.

So, you should take a page out of Elon Musk's book and start developing a plan and business model well before you actually decide to launch a company. Doing so will is a fail-proof way to keep your business's doors open for the foreseeable future.

Read the full story 5 Ways To Ensure Your Startup Is Fail-Proof